• Action: Google AdWords

    Introduction

    Personyze allows you to track complex goals with Google AdWords with great flexibility.

    Define complex, accurate goals that include page events and dynamic content – Personyze will send information to your Google AdWords account every time that a goal is reached.

    Pre requisites

    IMPORTANT: You must have the following configured before you can use Remarketing in Personyze:

    • Google integration. Go to ‘Settings’ → ‘Third Party Applications’.
    • You should have knowledge of how to track goals in Google AdWords.

    Setting up

    1. Go to the Profiler → ‘Segments’ tab, and click on the name of the segment that represents the goal that you want to transmit to Google AdWords.
    2. Click on the ‘Action Groups’ tab, and then on the ‘Add new group’ button.
    3. Name the Action Group, and click on ‘Save’.
    4. Click on the ‘Add new action’ button and choose ‘Google AdWords’. Name the action.
    5. Copy the Conversion ID from your Google AdWords account and paste it in the ‘Conversion ID’ field.
    6. Copy the Remarketing code from your Google AdWords account and paste it in the ‘Label’ field.
    7. Click on ‘Save’.

    Assigning an appropriate response to each action’s performance.

    At the bottom of every Personalization Action there is an ‘Alert’ feature. The Alert can:

    1. Send an email alerting that an action is underperforming,
    2. Automatically deactivate that action or audience when the visitor matches some audience( custom conditions are met).
    3. Or influence 3rd party apps via Webhook actions based on campaign performance.