• Behavioral Targeting

     

    Full list of visitor characteristics tracked by Personyze for visitors segmentation and targeting

     Rule Name

     Description

    Broadcast Campaigns Keywords, and Campaign Data contained in the visitor’s landing page URL, as provided by popular marketing platforms( such as: Google AdSense, Google Adwords, DoubleClick, etc.), or extracted from a custom defined URL Parameter.For Example
    Extract the content of the utm_campaign URL Parameter, to target the visitor with personally relevant content based on the Google Adwords Marketing campaign that brought him to the website.
    utm_campaign=cyber_monday_sale
    Mailing Lists Target different visitors with different content based on the mailing list each visitor was assigned to:For Example: email offers and promotions to visitors who never respodned to your newsletter, than to visitors that previously returned to your website as a direct result of your email marketing efforts.
    Note: You can segment different visitors and assign each visitor to a relevant mailing list using the “Update Mailing List” personalization action
    SMS Messages SMS messages previously sent, and/or responded to by the visitor
    Email Variations Target the visitor based on the personalized email variation and content he receivedFor Example: email offers and promotions to visitors who never respodned to your newsletter, than to visitors that previously returned to your website as a direct result of your email marketing efforts.
    Browser Name and Version The visitor is using during the current visit.For Example Present different versions of a banner to a visitors browsing with Internet Explorer, than to visitors browsing the web with Chrome or Firefox
    Browser Name – Version Range The visitor is using during the current visit.For Example Present a different promotional banner to visitors browsing with Internet Explorer versions 6 – 9, than to visitors browsing the web with Chrome or Firefix
    Browser settings Checks if the visitor has Ajax, Flash or Java enabled.For Example It is very difficult identify visitors that logged in on previous sessions, unless they enable cookies.
    City City in which the visitor is located, based on his IP address.For Example Increase the relevance of your lead generating efforts, by presenting different Call-To-Actions to visitors located in different cities
    Company/Organization Checks of the visitor’s IP is registred to a known company or organization, based on an international company databaseFor Example A B2B company identifies a visitor based on the company he works for, and presents him with relevant content based on the industry/niche his company opperates in
    Audiences Matched Audience Definitions the visitor matched during current or previous visitsFor Example Offer a visitor perviously found to be matching the “Interested in the Lifestyle Section” relevant promotions upon his return.
    ?
    Container value (real time dynamic CRM data) Monitor and extract dynamic data from page elements, cookies, meta tags, and URL parameters.
    For example. You can trigger a personalization actions based on visitor’s: customer type, shopping cart bottom line, CRM internal id, etc.
    For example. Setting Personyze to extract the shopping cart products for upsale promotion.
    *You need to define container for this rule to work. Click here to set.
    Real time dynamic CRM data: value change How new container/goal value is different from previously catched one.Possible application:
    Present a personalization action to a visitor whose shopping cart bottom line increased by $1000 (i.e. changed from $100 to $1100).
    Examples for “Change of numeric value”, “Difference”:
    -2 to 4: +6 -2 to -8: -6 -2 to -1: +1
    Examples for “Change of numeric value”, “Absolute growth, %”:
    -2 to 4: +300% -2 to -8: also +300% -2 to -1: -100%
    Continents Continent in which the visitor is located, based on his IP address.For Example Present African email subcribers with marketing content relevant to their region of the world
    Control group Set a specific portion of all visitors to the control group condition, based on their user id.For Example From every 100 user id’s, assign users 5-15, and 25-26 to the control group condition where no personalization is ever presented, to measure the effectiveness of your entire personalization activity
    The difference between this and random rotation is that Control Group allows you to target the same users across multiple segments and conditions
    For Example Assign 10% of your entire traffic to the control group condition where no personalization is ever presented, to measure the effectiveness of your entire personalization activity
    Countries Country in which the visitor is located, based on his IP address.For Example Present visitors located outside of your country with different content/promotions/CTA’s than people within your country
    Data warehouse ID/name
    Direct Arrival The visitor arrived at the webpage by typing a URL in the browser.For Example A visitor who typed in the URL of a product/service/content page in his browser, is definitely a returning visitor interested whatever is on that page. Leverage this knowledge…
    Domain types Visitor arriving at a website from a known domain type.For Example
    Commercial Search – Google, Bing, Yahoo, MSN
    Social – Facebook, Youtube
    Allowed restrictions Allows restrictions in the Facegook profile security senter.requires Facebook Integration.
    Read more.
    Birthday The Visitor’s Date of Birth.requires Facebook Integration.
    Read more.
    For Example We watned to be the first to wish you “Happy Birthday” and give you your birthday gift :)
    Current city City the visitor resides in.requires Facebook Integration.
    Read more.
    For Example Increase the relevance of your lead generating efforts, by presenting different Call-To-Actions to visitors residing in different cities
    Current country Current country of residence.requires Facebook Integration.
    Read more.
    For Example Present visitors residing outside of your country with different content/promotions/CTA’s than people residing within your country
    Current state State the visitor currently lives in.requires Facebook Integration.
    Read more.
    For Example Present visitors residing outside New York with different content/promotions/CTA’s than people residing within New York
    Days till birthday Days remaining till visitor’s birthday. Zero means today, 1 means tomorrow, etc.requires Facebook Integration.
    Read more.
    For Example For visitors whose birthday is in less tan 7 days, you can present a “Your birthday is in less than a week!!! We watned to be the first to wish you “Happy Birthday” and give you your birthday gift :)
    Education degree The degree the visitor has received.requires Facebook Integration.
    Read more.
    For Example Start a chat conversation with visitors who have recently graduated from medical school
    Academic Establishment The name of the academic establishment where the visitor has acquired his education.requires Facebook Integration.
    Read more.
    For Example Target George Washington University alumni
    Graduation Year The year the visitor has completed acquiring his education.requires Facebook Integration.
    Read more.
    For Example George Washington University, Class of 2004
    Email The visitors emailrequires Facebook Integration.
    Read more.
    For Example The visitors email Contains “@microsoft.com”
    Financial Information The visitors financial information.requires Facebook Integration.
    For Example Target visitors whose Facebook profile indicates they are grossing over 100,000$ a year.
    Facebook Friends Number of Facebook friends the visitor has.requires Facebook Integration.
    Read more.
    For Example Number of Facebook Friends >= 600
    Hometown city City where the visitor was born or grew up at.requires Facebook Integration.
    Read more.
    For Example Target visitors who were born and raised in New York City
    Hometown country Town where the visitor was born or grew up at. i.e. Francerequires Facebook Integration.
    Read more.
    For Example Target people born and raised in Farnce, that currently reside in the United States
    Hometown state State where the visitor was born or grew up at.requires Facebook Integration.
    Read more.
    For Example California
    Facebook Interests The visitors indicated interests.requires Facebook Integration.
    Read more.
    For Example Target visitors whose Facebook Profile indicates that they like “Couch Surfing” with travel information or discounted flight tickets
    Partner sex (sexual orientation) The visitor’s sexual orientation.Requires Facebook integration.
    Read more.
    For Example Interested in women
    Occupation The visitors occupation.requires Facebook Integration.
    Read more.
    For Example Lawyer
    Political The visitors political views or affiliations.requires Facebook Integration.
    Read more.
    For Example Republicans
    Purchase history A record of all items purchased by the visitor from the website.requires Facebook Integration.
    For Example Purchase history contains “iPhone 6″
    Relationship status The visitor’s relationship statusrequires Facebook Integration.
    Read more.
    For Example Married
    Religion The Visitors Religion.requires Facebook Integration.
    Read more.
    For Example Jewish
    Gender The visitor’s Genderrequires Facebook Integration.
    Read more.
    For Example Female
    Vehicle type The type of vehicle the visitor drives.requires Facebook Integration.
    Read more.
    For Example -Mercedes C600
    Website The visitors specified website.requires Facebook Integration.
    Read more.
    For Example URL contains “wix”
    % of time in focus Total time in focus( website tab is active) / Total time in site( website tab is open), in this session.requires Facebook Integration.
    Read more.
    For Example If the visitor had a webpage tab open for 3 minutes, but was actively viewing it for 1.5 minutes, that’s a 50% time&focus ratio
    Quantity of goals Define a custom Conversion Goal, or select one of the predefined goals( such as Lead or Purchased) and target visitors based on the number of times they converted based on that goal.For Example A visitor who made over 5 separate purchases from your website
    For Example A visitor who made over 5 seperate purchases from your website
    Value of goals Define a custom Conversion Goal, or select one of the predefined goals( such as Lead or Purchased) and target visitors based on the monetary benefit gained from their conversions.For Example Target a visitor that accumulated over 1000$ in purchases from your website.
    Interests Interests. You need to set up Interests in recommendation settings. To send information about visitor’s interests, use containers with “Store to social table” set to “Interest”. Or use client API.
    Arrived From Interal Page The visitor arrive at the webpage by clicking on a link in a page within the site.For Example From a link in your blog, to the sign up page
    Arrived After Internal Search Keywords the visitor searched for in the website’s internal search (to define an internal search go to Settings).For Example A visitor searched your webskte for “Tech Support” before getting to the “Contact Us” page
    CRM ID (Internal ID) User’s identifier as appears in your database. You can grab it from site pages, where it appears, or from a cookie.
    IP address Visitor’s IP address.For Example
    Equals 225.225.225.0
    Doesn’t Contain 105
    Keywords Search Keywords that led the visitor to the website.
    Most cases, it will be the commercial (PPC) keywords, because search engines( such as Google) encrypt the organic keyword data.
    Google encrypting search keyword for anyone who was logged into Google. Read on how to set keywords  tracking
    Campaign Parameters must match on landing page, i.e. on first visited page in session.
    Keywords, and Campaign Data contained in the visitor’s landing page URL, as provided by popular marketing platforms( such as: Google AdSense, Google Adwords, DoubleClick, etc.), or extracted from a custom defined URL Parameter.
    For Example A visitor arrived at your homepage from a specific Google Adwords Campaign, is redirected to the most relevant product page
    Browser Language Visitor’s Browser Language Settings For Example English/Russian/Hebrew
    Last interest The latest interest caught from visitor.
    Links Name and type of hyperlinks clicked.
    To make this rule work you need to activate Click monitoring in Profile setting.
    Media plugins and versions Multimedia plug-ins installed in the visitor’s browsers and their versions. For Example Present a link to your Company PDF White Paper, only to visitors that have Adobe Acrobat Plugin installed
    Mobile/Desktop Browsing Checks if browsing through a mobile device. For Example iPhone
    My IP IP is dynamically set to be of the last IP address that a save to Personyze interface came from. Adding this rule to the segment, ensures that no visitor can match it and see the personalized content
    OS name and version Used by the visitor during current visit. For Example iOS X
    OS name – version range Used by the visitor during current visit. For Example Windows from 8 to 8.1, or iPhone from 7.1 to 7.1.2
    Page enter time Date and Time range in which the current page has been loaded in the visitor’s browser. For ExamplePresent a direct customer support number between 10:00am and 07:00pm
    Present the “Cyber Monday” banner from 12/01/2014 to 12/02/2014
    Page events Count of page events (scrolling, key presses, and mouse clicks).
    By default page event monitoring is not activated, To make this rule work go to profile setting to activate page event.
    For Example 5 Mouse overs on the home page
    Total time in focus Total time that pages were in focus (i.e., webpage open and tab is active ). For Example Visitor was active on the page for over 60 seconds.
    Most Popular Page Checks if the visitor favored a specific page or page group, over all the others. For Example The visitor has spent time on a specific page( or page group) than all the others conbined, by more than 5 seconds
    Page refresh Times that a page refresh was performed. For Example The page was refreshed at least twice
    Page views Count of page views. For Example Pop a “water” themed Opt-In form only to visitors who have looked at 3 “Water” pages
    % of pages that lost focus Number of pages on which the visitor lost focus(moved to another tab) / Total pages viewed, in this session. For Example Offer a discount to a visitor that keeps switching back and forth between your product pages, and other websites open in other tabs
    Past sessions How many times did the visitor browse your website in a given time period? For Example Browsed the website 3 times in less than 24 hours
    Browsing Platform Browsing device’s hardware type. For Example Visitor using an iPhone
    Referring sites The visitor arrived at the webpage from specific referring sites. For Example Full URL equals “https://www.website.com/”
    Regions Region in which the the visitor’s IP address is located. For Example United States, State of New Jersey
    Rotations types Randomly target a percentage of your visitors/sessions/pageviews.For Example randomly set 10% of all unique visitors to match a segment and be presented with Personalization Actions
    Screen bit depth Display bit depth as set in the OS.For Example Present a different version of a banner to visitors 64 bit depth
    Screen resolution Display resolution as set in the OS.For Example Present a different version of a banner to visitors with screen resolution 1173x660x24
    Visits (sessions) count How many sessions since the cookie was created.For Example The visitor has browsed the website 5 times since he was cookied upon arrival
    Articles read or liked Visitors that interacted with specific articles on site
    *You need to send interaction logs to Personyze through containers.
    Product interactions Visitors that viewed specific products, or added them to cart.
    *You need to send interaction logs to Personyze through containers.
    Site enter time Time of first page view in session.For Example
    Present “Cyber Monday” banner between 12/01/2014 and 12/02/2014
    Make the Zopim chatbox appear between 10:00am and 08:00pm
    Account balance
    Account lifetime value
    Account manager
    Account number
    Account opening date
    Account status
    Account type
    User profile: custom number fields Target a visitor based on a custom number stored in his social profile.The number can be extracted in real time from a URL parameter, cookie, meta tag, or fied on page, or visitor imput, and then stored, analyzed, and used for segmentation in real-time
    For Example: Target visitors with over 4 items in their shopping cart
    ‘Pour’ the visitor’s phone number from your CRM, into a hidden field on page, and send SMS messages to visitors whose number contains a specific area code
    For example Pour a custom number from your CRM
    *You need to send profile data to Personyze through containers or actions of type “Facebook connect” or “Form”.
    User profile: custom text fields Target a visitor based on a custom text stored in his social profile.The text can be extracted in real time from a URL parameter, cookie, meta tag, or fied on page, or visitor imput, and then stored, analyzed, and used for segmentation in real-time
    For Example: Store the visitor’s latest internal search, and target visitors whose search contained the word ‘life style
    Program your CRM to ‘pour’ vital visitor information into a URL parameter
    For example Pour a custom number from your CRM
    *You need to send profile data to Personyze through containers or actions of type “Facebook connect” or “Form”.
    Industry
    Interested in prouducts
    Last activity date
    Lead score
    Lead source
    Lead status
    Likely to buy 1
    Likely to buy 2
    Postal code Visitor’s postal code. Grab it from forms on the site. See CRM integration: user profile.
    Sale state
    Subscription type
    SSL connection Checks if connection type is HTTP or HTTPS.
    Time/pages between page/action/segment The amount of time( or pages) that has passed between two events.For Example After matching the “First Time Visitor” segment, the visitor has spent 60 seconds on the landing page before clicking on the CTA
    Average time on page Total time on pages / Total pages viewed.For Example Target visitors that spend on average at least 10 seconds on a page
    Time since last visit The amount of time that has passed since the visitor’s previous visit.For Example Target visitors that haven’t been on the website for over a month
    Total time on pages Total time on pages.For Example 10 Minutes
    User ID Unique User ID that was assigned by Personyze.
    Landing page Checks if a new/returning visitor entered the website from a a specific page.For Example New visitor arriving your website from Full URL equals “http://yourlandingpage.com/”
    Pages visited Pages the visitor is currently at, or visited during the current session.For Example
    Full URL equals “http://www.website.com/” URL path contains “support” URL parameter “Plan” receives a value “Free Trial”
    Air temperature Real time and Future(up to a week) Air temerature Forecasted based on the visitors IP based location,For Example Maximum temperature is greater or equal to 24 degrees celcius
    Cloud cover Real time and Future Cloud Cover Forecasted based on the visitors IP based location.
    Percentage of sky occluded by clouds: 0 to 100.For Example 25% cloud cover
    Humidity Real Time and Future Humidity Forecasted at the visitors IP based location.For Example Humidity is less than 75%
    Pressure Real Time and Future Pressure Forecasted at the visitors IP based location.
    Sea-level air pressure represented in hectopascals (100 pascals). 1 hectopascal = 1 millibar.For Example 3 Hectopascals
    Wind direction Real Time and Future Wind Direction Forecasted at the visitors IP based location.
    Direction that the wind is coming from represented in degrees. 0°=North, 90°=East, 180°=South, 270°=West.
    Wind speed Real Time and Future Wind Speed Forecasted at the visitors IP based location.For Example 30 km/h