• targeting based on keywords

    If you want to segment visitors based on search keywords using the rule “Keyword,”  you may want to make sure that your campaigns are reporting keywords. Personyze is set to extract visitor search keywords from these URL  parameters:

    • ‘utm_keyword’ from page URL parameters
    • ‘utm_term’ from page URL parameters
    • ‘keyword’ from page URL parameters
    • ‘kw’, from page  URL parameters
    • ‘utm_keyword’ from referrer page parameters
    • ‘utm_term’ from referrer page parameters
    • ‘keyword’ from referrer page parameters
    • kw’, from referrer page parameters

    You can set to include those URL parameters in the landing page URL, with a fixed or dynamic value. If you use AdWords, please make sure you activate auto-tagging.