How to Send Web Push Notifications with Personyze

Personyze enables you to engage users directly with real-time web push notifications. To successfully send notifications, follow these two steps using Personyze’s intuitive wizards:

Step 1: Set Up the Subscription Widget

The first step is creating a subscription widget so users can opt-in to receive notifications.

  1. Select “Web Push Subscribe” Wizard: From your Personyze dashboard, navigate to the Web Push tab, then select the Web Push Subscribe wizard.
  2. Choose or Create a Template: You can use a pre-built notification banner or pop-up, or start a new custom design.
  3. Customize the Subscription Widget: Personalize your widget by adjusting:
    • Banner Settings: Set placement and animation.
    • Text Content: Craft engaging headlines and descriptions.
    • Primary Button: Encourage subscriptions (e.g., “Enable Notifications”).
    • Secondary Button: Offer an opt-out (e.g., “Maybe Later”).
    • Close Button: Allow users to dismiss the widget.
    • Advanced HTML Editing: Directly modify HTML if needed.
  4. Place Your Widget: Select where the subscription widget should appear—use a placeholder or a pop-up.
  5. Service Worker Setup: Ensure your site has a Service Worker. If you don’t already have one, download Personyze’s default sw.js file and place it in the root directory of your site.
  6. Click Done Editing to save and activate the widget.

Step 2: Create and Send Push Notifications

After users have subscribed, you can create and send notifications:

  1. Select “Web Push Send” Wizard: From your Personyze dashboard, choose the Web Push Send wizard.
  2. Design the Notification:
    • Badge and Icon: Select an image or icon to visually identify your notification.
    • Title and Content: Write compelling titles and message content to attract user attention.
    • Action URL: Set the destination URL users will visit when clicking the notification.
  3. Scheduling: Choose the ideal time to send notifications:
    • Immediately or set a future scheduled time.
    • Define targeting conditions to segment your audience.
  4. Click Done Editing to finalize and activate your notification.

Recommended Best Practices

  • Always ensure clear and concise messaging.
  • Segment your audience to improve relevance and engagement.
  • Regularly analyze performance data to optimize future notifications.

By following these straightforward steps, you can effectively utilize web push notifications in Personyze to boost user engagement and drive results.