Personyze Support Personyze Support docs
Open Personyze
Integrations

6sense Integration for ABM Personalization

Integrate 6sense's B2B identification data with Personyze for account-based targeting, industry-specific messaging, and named-account campaigns. Setup, use cases, and best practices.

Updated 1 hour ago 4 min read
A
by Admin

6sense goes beyond simple IP-to-company resolution: its full ABM platform combines firmographic identification with buying-stage intent signals — telling you not just who is visiting, but where they are in their buying journey. Strong fit for enterprise B2B teams with mature account-based GTM motions.

The Personyze integration pulls 6sense attributes onto each visitor’s profile automatically — so the moment 6sense identifies a visitor’s company, that data is available across every Personyze targeting rule, campaign, content variable, and report.

What data 6sense brings into Personyze

Common attributes available through the integration include:

  • Company identification — company name, domain, industry, sub-industry
  • Size signals — employee count, annual revenue, funding stage
  • Geography — HQ country, state, city
  • Role/department (when available) — visitor’s job function or seniority
  • 6sense-specific signals — see the 6sense property catalog for the full list

You map each 6sense attribute to a Personyze visitor variable during setup. Personyze then keeps those variables fresh on every visit.

Why pair 6sense with Personyze

6sense on its own tells you who is visiting. Personyze tells you what to do about it. Together they unlock four high-leverage motions:

🎯 Buying intent + identificationSurfaces in-market accounts and buying stage (awareness / consideration / decision), letting you tailor content to where each account actually is in their journey.
💬 Industry-tailored messagingShow different headlines, hero images, and CTAs based on the visitor’s industry — finance vs. retail vs. healthcare each see content built for their world.
🏢 Named-account experiencesUpload a target account list (companies you’re actively pursuing). Personyze surfaces dedicated content the moment one of those companies arrives — even from anonymous traffic.
📧 ABM email personalizationUse 6sense firmographic data inside open-time email recommendations and dynamic email content for richer, account-aware outreach.

Setting up the 6sense integration

  1. Get your 6sense API credentials. In 6sense, navigate to Settings → Integrations → API Keys to generate or retrieve your API key.
  2. Open Personyze settings. Navigate to Settings → Integrations and select the 6sense integration tile.
  3. Enter your 6sense API key and save. Personyze validates the credentials and confirms the connection.

6sense integration setup in Personyze

  1. Map data fields. Click Add New Property for each 6sense attribute you want available in Personyze. For each, choose either an existing default Personyze variable to populate, or create a new visitor variable.
  2. Save and verify. The mappings activate immediately. New visits will arrive with their 6sense attributes already attached to their Personyze profile.

Adding 6sense data properties

Using 6sense data across Personyze

Targeting rules

The mapped 6sense variables appear under the User Profile Data rule in any wizard. Build audiences like:

  • Industry equals “Software” — show a tech-specific landing variant
  • Employee count > 1,000 — surface enterprise-tier pricing and case studies
  • Annual revenue between $10M–$100M — middle-market specific messaging
  • Country in [Germany, France, Netherlands] — region-tailored language and currency

Dynamic content variables

Insert 6sense variables directly into headlines, paragraphs, and CTAs using the Personyze WYSIWYG editor’s Insert Personyze Variables menu. Examples:

  • “Welcome, {Company Name}” in the hero of your homepage
  • “Trusted by leading {Industry} teams” in social proof sections
  • “See how companies like {Company Name} reduce churn by 30%” in case-study CTAs

If 6sense doesn’t have data for a particular visitor, the variable defaults to blank — always test with both an identified visitor and an anonymous one to make sure your fallback copy reads naturally.

Reports and Live Visits

6sense attributes also appear as filter dimensions in your Personyze analytics reports — segment campaign performance by industry, employee size, region, or any mapped attribute. They also surface in Live Visits, where you can watch in real-time which companies are on your site right now and which campaigns are firing for them.

6sense data flowing into visitor profiles

Named-account targeting

For account-based campaigns, you can target specific named companies. Either type them into the targeting rule one at a time, or upload a spreadsheet of company names (lead-scoring tier lists, target account lists, etc.) — Personyze matches against the 6sense-resolved company name on each visit.

Match company names exactly.When uploading target account lists, the company names must match 6sense’s exact resolution (e.g., “Acme Inc.” vs “Acme, Inc.” vs “Acme Incorporated”). The Personyze targeting rule will show you what percentage of visitors currently match — a low match rate usually means a name-format mismatch.

Best practices

  • Map only the attributes you’ll use. Each mapped property adds a small bit of overhead. Start with the 4–6 attributes most relevant to your campaigns and add more as needed.
  • Always set fallback content. Not every visitor will be identified by 6sense. Make sure your default content (when 6sense variables are blank) still reads naturally and converts.
  • Test both identified and anonymous flows. Use the QA step to preview as a known-company visitor and as an unknown one. Both should look polished.
  • Combine with on-site behavior. 6sense tells you about the company; Personyze’s behavioral tracking tells you about the individual. The strongest campaigns combine both — e.g., “enterprise-revenue visitor who’s viewed pricing 3+ times this week.”
  • Monitor match rate. 6sense’s identification rate isn’t 100% — typical resolution rates are 30-60% of B2B traffic depending on your industry and geography. Check your reports periodically to confirm the match rate matches your expectations.