Clearbit ABM Integration

Clearbit enriches anonymous website visitors with B2B firmographic and technographic data via the Reveal API. Owned by HubSpot since 2023, Clearbit is a strong choice for teams already in the HubSpot ecosystem and for accounts that need rich technographic intel (which technologies a company uses).

The Personyze integration pulls Clearbit attributes onto each visitor’s profile automatically — so the moment Clearbit identifies a visitor’s company, that data is available across every Personyze targeting rule, campaign, content variable, and report.

What data Clearbit brings into Personyze

Common attributes available through the integration include:

• Company identification — company name, domain, industry, sub-industry
• Size signals — employee count, annual revenue, funding stage
• Geography — HQ country, state, city
• Role/department (when available) — visitor’s job function or seniority
• Clearbit-specific signals — see the Clearbit property catalog for the full list

You map each Clearbit attribute to a Personyze visitor variable during setup. Personyze then keeps those variables fresh on every visit.

Why pair Clearbit with Personyze

Clearbit on its own tells you who is visiting. Personyze tells you what to do about it. Together they unlock four high-leverage motions:

Setting up the Clearbit integration

1. Get your Clearbit API key. In Clearbit go to API → Keys and copy the secret key (starts with sk_).
2. Open the Personyze drawer. In the panel go to Settings → Integrations, find the Clearbit tile and click Configure. A drawer opens on the right.
3. Paste the key. Enter it in the Clearbit secret key field and click Save changes. Personyze validates the key and the tile switches to Connected.
4. Map data fields — one click. The drawer opens with a Recommended setup panel pre-selecting the Clearbit fields most accounts use for targeting. Click Activate recommended setup and Personyze creates any visitor-profile fields that don’t exist yet (marked New field) and wires the mappings:
   • Company name → User: Company
   • Company domain → User: Company domain
   • Industry category → User: Industry
   • Employees range (like 11-50) → User: Company size
   • Estimated annual revenue (like $1M-$10M) → User: Company revenue
   • Company country → User: Country
   • Company city → User: City
5. Add anything else. Need a field that isn’t in the recommended list? Click + Add new property, pick the Clearbit attribute on the left and either an existing Personyze visitor variable or a new one on the right.
6. Verify. Mappings activate immediately — open Live visits and new sessions from identified companies will show the Clearbit attributes on their profile.

Using Clearbit data across Personyze

Targeting rules

The mapped Clearbit variables appear under the User Profile Data rule in any wizard. Build audiences like:

• Industry equals “Software” — show a tech-specific landing variant
• Employee count > 1,000 — surface enterprise-tier pricing and case studies
• Annual revenue between $10M–$100M — middle-market specific messaging
• Country in [Germany, France, Netherlands] — region-tailored language and currency

Dynamic content variables

Insert Clearbit variables directly into headlines, paragraphs, and CTAs using the Personyze WYSIWYG editor‘s Insert Personyze Variables menu. Examples:

• “Welcome, {Company Name}” in the hero of your homepage
• “Trusted by leading {Industry} teams” in social proof sections
• “See how companies like {Company Name} reduce churn by 30%” in case-study CTAs

If Clearbit doesn’t have data for a particular visitor, the variable defaults to blank — always test with both an identified visitor and an anonymous one to make sure your fallback copy reads naturally.

Reports and Live Visits

Clearbit attributes also appear as filter dimensions in your Personyze analytics reports — segment campaign performance by industry, employee size, region, or any mapped attribute. They also surface in Live Visits, where you can watch in real-time which companies are on your site right now and which campaigns are firing for them.

Named-account targeting

For account-based campaigns, you can target specific named companies. Either type them into the targeting rule one at a time, or upload a spreadsheet of company names (lead-scoring tier lists, target account lists, etc.) — Personyze matches against the Clearbit-resolved company name on each visit.

Best practices

• Map only the attributes you’ll use. Each mapped property adds a small bit of overhead. Start with the 4–6 attributes most relevant to your campaigns and add more as needed.
• Always set fallback content. Not every visitor will be identified by Clearbit. Make sure your default content (when Clearbit variables are blank) still reads naturally and converts.
• Test both identified and anonymous flows. Use the QA step to preview as a known-company visitor and as an unknown one. Both should look polished.
• Combine with on-site behavior. Clearbit tells you about the company; Personyze’s behavioral tracking tells you about the individual. The strongest campaigns combine both — e.g., “enterprise-revenue visitor who’s viewed pricing 3+ times this week.”
• Monitor match rate. Clearbit’s identification rate isn’t 100% — typical resolution rates are 30-60% of B2B traffic depending on your industry and geography. Check your reports periodically to confirm the match rate matches your expectations.

On the Personyze site

• Clearbit personalization with Personyze — reveal and personalize with Clearbit firmographics.
• Account-based marketing — the wider ABM playbook this feeds.