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Pardot (Salesforce Marketing Cloud Account Engagement) can feed prospect data into Personyze visitor profiles, where it becomes usable in targeting and dynamic content like any CRM field.
Legacy connector. Pardot is an older integration and does not appear on the current Settings → Integrations page. Existing connections keep working; for a new connection, contact support@personyze.com and we’ll wire it with you. For new projects, consider the actively maintained routes: HubSpot, Zoho, Segment, or a CRM list import.
What you’ll need from Pardot
- Your Pardot email, password and user key — the user key is under Settings → My profile in Pardot.
- API access enabled on your Pardot plan.
What the connection does
Prospect fields sync onto the matching Personyze profile (matched on email), where they drive audience rules and dynamic content variables.
On the Personyze site
- Website personalization — the targeting and content engine behind it.