Targeting and personalization with Tealium

Setting Up the Integration

In Settings > Integrations

Set your Tealium account name and profile ({account}/{profile})

You can learn more about this integration on Tealium integration page

To Target Using Tealium Data:

In Personzye targeting UI, select the Tealium rule from the targeting options you are presented when you click “ADD TARGETING RULE.”


Select the badge(s) or audience(s) you want to target, and Personyze will retrieve the Customer Data Hub profile definition and show you the options that are available from your Tealium integration.




Once the campaign is published live, Personyze will see if any given visitor’s Tealium data contains the badge or audience you selected, and if it does, they will match the campaign and see the campaign content.