One important factor for many types of recommendations on both content and product sites is what category is being viewed, and this is not something that is always necessarily set up by default with standard interactions monitoring setup.
If tracking category interests is significant for your content or product recommendations, or even perhaps your targeting campaigns, then you will probably want to set this up.
Setting Up Category View Tracking
There are a few different ways to either set Personyze to track category views, or to notify Personyze of it on the back end from your CMS.
The most important thing here is that the categories being tracked, however you choose to track it, must match the categories associated with products in your product feed.
The easiest way is if the category is relatively obvious from visibly or easily trackable elements of your page. These could include:
- URL path structure where the category is clearly defined in each URL path
- Clear indication of the category on individual product/content pages, so that Personyze can be set to track/scrape it by tracking that particular div or page element.
First, go to Settings > Recommendations > Interest Tracking > Categories
On the other hand, if you want to track the category being viewed by URL, grabbing directly from the page, or even other methods such as cookie variables, the menu on the left will be what you’ll want to use.
Once the tracking is added, you should have category views being tracked for all your visitors, and be able to use them as factors in product or content recommendation algorithms.