WordPress Personalization Plugin

Personyze’s WordPress personalization plugin installs the Personyze tag on your site with one click — no tag manager or template editing — and, together with the WordPress integration in the panel, syncs your content and WooCommerce products into Personyze and lets you build targeted content as WordPress blocks.

What the pairing gives you:

• One-click tracker install — activate the plugin and the Personyze tag is on every page.
• Content recommendations — your WP sitemap becomes the article catalog feed, ready for the content recommendations wizard.
• WooCommerce product recommendations — products sync as the product catalog, with view / add-to-cart / purchase tracking wired automatically.
• WordPress shortcode blocks — build targeted content in WordPress with your own site templates, and let Personyze decide when to show it.
• Personyze variables in WordPress — drop visitor fields (city, industry, company…) into WP content with simple HTML.

Step 1 — create an application password in WordPress

1. In WordPress go to Users → Profile → Application Passwords.
2. Create one named Personyze and copy the generated password.

Step 2 — connect it in Personyze

1. In the panel go to Settings → Integrations, find WordPress and click Configure.
2. Site root URL — where WordPress itself lives, not the blog index; the REST API is resolved relative to this.
3. Username — a WordPress user with permission to read the content you want synced.
4. Application password — the one from step 1.
5. Switch on the features you want:
   • Content recommendations — use the WP sitemap as the article catalog feed.
   • Product recommendations — sync WooCommerce products as the product catalog.
   • Add-to-cart tracking — track add-to-cart events from your storefront.
   • Purchase tracking — track completed orders as conversions.
6. Click Save changes, then use Test connection under Maintenance to confirm Personyze can reach your site. Once a sync toggle is on, Sync sitemap / Sync products buttons appear there too, for triggering a sync on demand.

Step 3 — install the plugin

1. In WordPress, go to Plugins → Add Plugins, search for Personyze, install and activate it.
2. Clear your WordPress cache.

Personyze is now live on your site, your feeds and interaction tracking are set up, and you can use WordPress shortcode blocks to call WordPress-built content blocks from Personyze campaigns.

What to check next

• Catalog arrived? Settings → Recommendations → Products catalog (or the articles catalog for content sites).
• Events arriving? Open Live visits and browse your store in another tab — views and add-to-carts should appear within seconds.
• First campaign: the product recommendations wizard or content recommendations wizard.