WordPress Personalization Plugin

Personyze’s website personalization plugin for WordPress allows you to easily implement the Personyze tag, which is all that’s required to make Personyze operational on a WordPress site, and also to skip several steps normally necessary to set up product recommendations for WooCommerce.

For those who have WooCommerce or content sites, you can quickly and easily integrate your WordPress content/products into Personzye personalization tools that include targeting and site AI-based recommendations to deliver each visitor a personal experience.

Specifically, this plugin allows you to:

  • Easily integrate Personyze into your WordPress site, rather than copy/pasting the tag into your tag manager
  • For WooCommerce, easily sync any feeds you may have (for the product or content recommendations), and also automatically set tracking for interactions to inform the recommendations, and even quick-add-to-cart button functionality, thereby skipping a significant amount of the steps normally required to get set up for WordPress ecommerce recommendations.
  • Utilizing WordPress shortcode blocks to build your targeted content in WordPress using your existing site templates, and then use Personyze to trigger them to be shown.
  • Use Personyze variables (such as user’s city, industry, location, etc.) in WordPress, using a simple HTML.

In other words, using the WordPress plugin to set up Personyze on your WordPress site eliminates many of the steps, and makes it incredibly easy to get started.

Setup Process for the WordPress Personalization Plugin

To start, you’ll install the Personyze WordPress plugin which consists of the following steps:

First you go to User in WordPress, create an application, and name it Personyze

wordpress personalization

It will give you a password


Wordpress personalization plugin


Take this, and go to your Personyze dashboard, Settings > Integrations > WordPress



Enter the profile username from your WordPress profile, and the application password you got when you created the application. Click on “Enable content recommendations” and/or “Enable product recommendations,” this will sync your sitemap and generate a feed (for content and/or products), as well as set interaction reporting, and even instant add-to-cart buttons for WooCommerce.



In WordPress, under plugins, click Add Plugins, search for Personyze, Install it and activate it. Make sure it is activated under your plugins, and clear your WordPress cache. It should look like this:


Now, Personyze should be installed on your site, should have your feed and interactions monitoring set up, and you should also be able to user WordPress shortcode blocks to call content blocks you built in WordPress in Personyze campaigns, like this:

You can also now use Personyze variables in your WordPress content, by simply typing ${city} or ${industry} or ${role} (if you have ABM data for role and industry, from LeadFeeder for instance) into your WordPress HTML content.

In addition to all that, you can have high quality recommendations with quick-add-to-cart button placed all over your site with a fraction of the setup time required.

If any of this is unclear or doesn’t seem to be working for you, please contact support@personyze.com.