Personalized Re-Targeting Emails — Sent by Personyze

Setting Personalized Emails UI Path: New Campaign > Email Wizards What Are Personalized Emails? When you send personalized remarketing emails using Personyze, you are sending emails to users which include personalized elements, primarily recommendations,…

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Personyze can send the email itself — triggered by what a person did (or didn’t do) on your site: browse-abandonment nudges, cart recovery, win-backs, post-purchase follow-ups. Emails are personalized with the recipient’s profile fields and can carry live product or content recommendations.

The campaign

New Campaign → Email → Email Personalization. Its steps:

User Base — who Personyze can send to: contacts collected on-site (sign-ups, logins, form fills) plus any list you import — file upload, RSS/Atom, SFTP drop, or API push on a refresh schedule.
Target — which of them receive this email: the full audience-rule machinery (behaviour, profile fields, integrations), same as any campaign.
Content — the email itself; three action types:
- Dynamic email / Remarketing email — fixed layout with dynamic variables (the workhorse, detailed below).
- Product recommendations by email — cross-sell from a recent purchase, items left in cart, and other algorithms.
- Content recommendations by email — most-popular-for-you, new-since-your-last-visit, and more.
QA → Automation → Performance — validate, publish, and measure with the email metrics (open rate, CTR, contribution, unsubscribes).

Templates

Email template gallery — Feature announcement, win-back with coupon, 1–5 survey, coupon reward, promotional, split layout — or start blank. Click to enlarge.

The email editor — four steps

1. Sender settings

Subject & preheader — the only thing a recipient sees before deciding to open. A live inbox preview shows exactly how much of your subject survives on desktop and phone (70-char meter), and Insert variable personalizes it — “{first_name}, your cart misses you”.
Send using — the verified Personyze server address, or your own mail service over SMTP so emails go out from your domain.

2. Email look

Email look editor — Section-based editing: click any element in the preview; every setting has CSS hooks and ⚡ Variations. Click to enlarge.

Click any element in the preview or use the sidebar sections (logo bar, hero, headline, feature grid, CTA, social links, footer…). Every text takes dynamic variables, every setting has ⚡ Variations for per-audience versions, and HTML Source is there for hand-tuning. Recommendation blocks render per recipient at send time.

3. URL parameters

Tag every link in the email (UTM or custom parameters) so your analytics attributes the traffic and Personyze can recognize the returning visitor.

4. Timing

Email timing — Triggers, wait window, allowed hours in the recipient’s timezone, allowed days, and frequency caps. Click to enlarge.

What triggers the send (fires only for people already matching the audience): campaign rules match · a set time after site visit (browse-abandon) · cart abandonment after items sat in the cart past the wait window · after purchase · on form submit.
When to send — wait after the trigger (minutes/hours/days), allowed hour of day (in the recipient’s timezone when known) and days of week.
How often — caps that stop one person being over-mailed.

Cart Abandonment Emails wizard — the pre-configured version of the cart-recovery flow.
Recommendations in third-party emails — when Mailchimp/Klaviyo sends and Personyze only personalizes.