Personyze continuously monitors and analyzes all website activity, and displays the results of the ongoing, real-time statistical analysis in customizable charts, graphs, and reports.
nterpreting Analytics Data & Setting Goals:
Visitor’s Activity and Campaign Performance in Real-time
Use the Live Visits page to monitor your visitors’ (including your own) activity on your website in real-time.
The Live Visits page is great to use when creating new personalization campaigns.
Read more about Live Visits here
Detailed Campaign Statistics
The Campaign Dashboard contains valuable data about campaign performance in general, from the number of clicks or forms submitted, to cart transaction values or activity per dimension; for example, the campaign performance per the campaign visitors’ landing pages, cities, referring sites, etc. Data is available around 90 minutes after the visitor session on the site ended.
By default, your campaign has the following metrics that you can evaluate and analyze:
Audiences:
Quantity and Performance Metrics – users,session number of the time audience match ,total click ,total content impressions,pageview,bounce,time on site,conversion rate,interaction rate
Dimensions: Referrer, country,city,weather,organization,search words,pages,landing pages,system,browser,device
Actions:
Quantity and Performance Metrics – users,session number of the time audience match ,total click ,total content impressions,pageview,bounce,time on site,conversion rate,interaction rate
Dimensions: Referrer,country,city,weather,organization,search words,pages,landing pages,system,browser,device
Custom Goals:It is essential to set custom goals for your campaigns such as specific purchase value that you are aiming for or number of registrations required so you can analyze your campaign performance with respect to these benchmarks and optimize it based on accurate and existing results.Once you set these custom goals, each audience and action will have goal metrics available for it such as the number of purchases made by visitors who were a part of the audience or were shown with a specific action.
If there is a delay in processing campaign analytic data, you will see a warning notifying you that the last time we calculated statistical data is greater than 3 hours. The last time data was calculated can be found by viewing the time stamp at the bottom of the date sector popup window, to see when Personyze last calculated analytical data for your account.
The last time data was calculated can be found by viewing the time stamp at the bottom of the date selector popup window, to see when Personyze last calculated analytical data for your account, as shown below.
Setting the Date Range
At the top right corner you will see the date selector, choose the date range you wish to view:
After you choose the date range, all statistical data in the View Campaigns list, and in the Edit Campaign statistics tab, will be showing statistical data for the selected date range:
Site-wide Analytics Suite
Your Account Dashboard contains website analytic data, from referrer domains to landing page performance. To view it, go to Dashboard (from the main menu), and select site statistics. The data shown is for the date range as you selected in the date selector.
Site-wide Analytics Suite:
Dimensions: Referrer, country,city,weather,organization,search words,pages,landing pages,system,browser,device
Quantity and Performance Metrics: users,session,pageview,bounce,time on site,conversion rate,interaction rate
You have the ability to drill down the data, and see site statistics only for visitors who clicked on your clickable content, or only if they saw “impressions” from one of your campaign actions/content, etc.
