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Personyze’s Integration with ZoomInfo for ABM

Integrate ZoomInfo's B2B identification data with Personyze for account-based targeting, industry-specific messaging, and named-account campaigns. Setup, use cases, and best practices.

Updated 9 hours ago 4 min read
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by Admin

ZoomInfo is one of the largest B2B contact and company databases in the world. Its IP-address intelligence identifies the company behind each anonymous visitor and returns deep firmographic data — company name, industry, revenue, employee count, headquarters location, and many more attributes.

The Personyze integration pulls ZoomInfo attributes onto each visitor’s profile automatically — so the moment ZoomInfo identifies a visitor’s company, that data is available across every Personyze targeting rule, campaign, content variable, and report.

What data ZoomInfo brings into Personyze

Common attributes available through the integration include:

  • Company identification — company name, domain, industry, sub-industry
  • Size signals — employee count, annual revenue, funding stage
  • Geography — HQ country, state, city
  • Role/department (when available) — visitor’s job function or seniority
  • ZoomInfo-specific signals — see the ZoomInfo property catalog for the full list

You map each ZoomInfo attribute to a Personyze visitor variable during setup. Personyze then keeps those variables fresh on every visit.

Why pair ZoomInfo with Personyze

ZoomInfo on its own tells you who is visiting. Personyze tells you what to do about it. Together they unlock four high-leverage motions:

🎯 Largest B2B datasetIndustry-leading database depth and accuracy. Strong fit when you need exhaustive firmographic detail or are already standardized on ZoomInfo for sales prospecting.
💬 Industry-tailored messagingShow different headlines, hero images, and CTAs based on the visitor’s industry — finance vs. retail vs. healthcare each see content built for their world.
🏢 Named-account experiencesUpload a target account list (companies you’re actively pursuing). Personyze surfaces dedicated content the moment one of those companies arrives — even from anonymous traffic.
📧 ABM email personalizationUse ZoomInfo firmographic data inside open-time email recommendations and dynamic email content for richer, account-aware outreach.

Setting up the ZoomInfo integration

  1. Get your ZoomInfo API credentials. In ZoomInfo, your administrator can generate API credentials under Admin Portal → API Configuration. You’ll receive three values — client ID, username, and private key — all required by Personyze.
  2. Open Personyze settings. Navigate to Settings → Integrations and select the ZoomInfo integration tile.
  3. Enter your ZoomInfo client ID, username, and private key and save. Personyze validates the credentials and confirms the connection.

ZoomInfo integration configuration in Personyze settings

  1. Map data fields. Click Add New Property for each ZoomInfo attribute you want available in Personyze. For each, choose either an existing default Personyze variable to populate, or create a new visitor variable.
  2. Save and verify. The mappings activate immediately. New visits will arrive with their ZoomInfo attributes already attached to their Personyze profile.

Using ZoomInfo data across Personyze

Targeting rules

The mapped ZoomInfo variables appear under the User Profile Data rule in any wizard. Build audiences like:

  • Industry equals “Software” — show a tech-specific landing variant
  • Employee count > 1,000 — surface enterprise-tier pricing and case studies
  • Annual revenue between $10M–$100M — middle-market specific messaging
  • Country in [Germany, France, Netherlands] — region-tailored language and currency

Dynamic content variables

Insert ZoomInfo variables directly into headlines, paragraphs, and CTAs using the Personyze WYSIWYG editor‘s Insert Personyze Variables menu. Examples:

  • “Welcome, {Company Name}” in the hero of your homepage
  • “Trusted by leading {Industry} teams” in social proof sections
  • “See how companies like {Company Name} reduce churn by 30%” in case-study CTAs

If ZoomInfo doesn’t have data for a particular visitor, the variable defaults to blank — always test with both an identified visitor and an anonymous one to make sure your fallback copy reads naturally.

Reports and Live Visits

ZoomInfo attributes also appear as filter dimensions in your Personyze analytics reports — segment campaign performance by industry, employee size, region, or any mapped attribute. They also surface in Live Visits, where you can watch in real-time which companies are on your site right now and which campaigns are firing for them.

Named-account targeting

For account-based campaigns, you can target specific named companies. Either type them into the targeting rule one at a time, or upload a spreadsheet of company names (lead-scoring tier lists, target account lists, etc.) — Personyze matches against the ZoomInfo-resolved company name on each visit.

Match company names exactly.When uploading target account lists, the company names must match ZoomInfo’s exact resolution (e.g., “Acme Inc.” vs “Acme, Inc.” vs “Acme Incorporated”). The Personyze targeting rule will show you what percentage of visitors currently match — a low match rate usually means a name-format mismatch.

Best practices

  • Map only the attributes you’ll use. Each mapped property adds a small bit of overhead. Start with the 4–6 attributes most relevant to your campaigns and add more as needed.
  • Always set fallback content. Not every visitor will be identified by ZoomInfo. Make sure your default content (when ZoomInfo variables are blank) still reads naturally and converts.
  • Test both identified and anonymous flows. Use the QA step to preview as a known-company visitor and as an unknown one. Both should look polished.
  • Combine with on-site behavior. ZoomInfo tells you about the company; Personyze’s behavioral tracking tells you about the individual. The strongest campaigns combine both — e.g., “enterprise-revenue visitor who’s viewed pricing 3+ times this week.”
  • Monitor match rate. ZoomInfo’s identification rate isn’t 100% — typical resolution rates are 30-60% of B2B traffic depending on your industry and geography. Check your reports periodically to confirm the match rate matches your expectations.