A first-time visitor needs the pitch; a returning one needs a reason to come back. This recipe swaps your homepage hero for returning visitors — no new page, edited in place.
The path at a glance
- Tell new from returning.
- Rewrite the hero with the WYSIWYG editor.
- Target returning visitors.
- Measure.
1. New vs returning
Personyze knows whether this is a visitor’s first session — no setup needed. You can go further with visitor attributes like last-viewed category or cart state.
2. Rewrite the hero in place
Open the homepage in the WYSIWYG editor and edit the hero directly — new headline, a “Welcome back” line, a button that points to where they left off instead of “Learn more”. Keep it inline; it’s the same hero, just smarter. The editor AI can draft the returning-visitor copy for you.
3. Target & measure
In targeting, show the returning-visitor hero to non-first-session visitors. Track clicks as a conversion goal and A/B test it against the default hero.
Variations
- Continue where you left off — resurface the last product or article viewed.
- By source — match the hero to the visitor’s campaign or referrer.
- By intent — show pricing-focused copy to visitors who’ve seen the pricing page.