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Product Recommendations

Multi-Recommendation Widget — Several Recommendations in Tabs or Sections

Several recommendations in one widget, as tabs or as sections, each with its own algorithm and look: products, articles, an AI Promotion or a design of your own. Ready-made sets, the editor, tab names,…

11 min read Updated 19 hours ago

The Multi-Recommendation Widget puts several recommendations in one place on the page — For you, Best sellers and New in side by side, or Similar beside Bought together — each with its own algorithm and its own look. As tabs, the visitor switches between them on a strip; as sections, they see them all at once, each under its heading.

A tab can hold products, articles, an AI Promotion or a design of your own, so one widget can also put a deal or a coupon beside the recommendations.

A Multi-Recommendation Widget with three tabs, For you, Best sellers and New in, over a row of product cards
The ready-made For You, Best Sellers & New In set as a visitor sees it: the tab strip over the products, each tab with its own recommendation. Shown in the editor’s preview with sample data. Click to enlarge.

Tabs or sections

Layout What the visitor sees How many What loads when
Tabs One recommendation at a time, with a strip of names to switch between them. 2 to 6 tabs The first tab comes with the page. Every other tab is asked for the first time a visitor opens it — one request, then it stays.
Sections All of them at once, in a grid, each under its own heading. 2 to 4 sections The first section comes with the page; the others load as the visitor scrolls near them.

Load all tabs at once (Load all sections at once) brings both with the page, so the second opens without a wait. It is offered for a widget of two only: every tab loaded with the page is built on every page view, whether anybody opens it or not. It is off while the second tab is an AI Promotion, which loaded with the page would count as shown — and hand out its coupon code — to visitors who never open it.

Add one

In a Product Recommendations or Content Recommendations campaign, the empty Content step shows it as a picture under What should it show?; in other on-site campaigns, it is in Add action. Its gallery opens: a ready-made set, a design to start from, Start blank or Use existing.

The campaign decides what the widget recommends: a Product Recommendations campaign offers product tabs, a Content Recommendations campaign article tabs, and any other campaign both. A widget started blank begins with two tabs — two product grids, or, in a Content Recommendations campaign, the articles For you and Trending Now.

Multi-Recommendation Widget, choose a template: Use existing, the filters All, Ready-made, Recommendations, Tabs, Sections and Editorial, and the ready-made sets first
Multi-Recommendation Widget — choose a template: the ready-made sets come first (Ready-Made Tabs – For You, Best Sellers & New In, Ready-Made Tabs – Similar Items & Bought Together, Ready-Made Sections – Trending, Top Rated & Recently Viewed), then the tab designs. The chips filter by Ready-made, Tabs, Sections and Editorial. Click to enlarge.

Ready-made sets

A set builds the whole widget: its layout, its tabs, their names, each tab’s algorithm and one shared look. Rename, reorder or change any tab afterwards.

Set Tabs or sections For
Ready-Made Tabs – For You, Best Sellers & New In For you (Personalized Recommendations), Best sellers, New in (new in the last 30 days) The home page or a category page
Ready-Made Tabs – Similar Items & Bought Together Similar (Similar Items (AI)), Bought together (Cross-Sells) — both come with the page A product page
Ready-Made Sections – Trending, Top Rated & Recently Viewed Three sections: Trending, Top rated, Recently viewed. A section with nothing for the visitor hides itself. Any page
Ready-Made Tabs – For You, Trending & Latest Articles: For you, Trending, Latest (published in the last 30 days) A home page or a blog’s front page
Ready-Made Tabs – Related & Most Read Articles: Related (Similar Content (AI)), Most read — both come with the page An article page

The product sets are offered where the widget recommends products, the article sets where it recommends articles.

Designs

The other gallery entries are looks for the strip or the grid, each keeping the tabs you have:

  • Underline Tabs — a strip with the open tab underlined.
  • Pill Tabs — rounded buttons, the open one filled.
  • Segmented Tabs — a rounded track, the open one raised.
  • Side Tabs — the tab names in a column beside the items.
  • Folder Tabs — tabs joined to a framed panel.
  • Headline Tabs — large names, the open one in full colour.
  • Sections Grid — every recommendation under its own heading.
  • Sections Rows — each recommendation a row, its name at the start.
  • Sections Panels — each recommendation in its own tinted panel.

Change template on a widget you have set up asks first when the template you pick is a set: its tabs replace yours. Save template saves the whole widget as a set of your own — layout, tabs, names, algorithms and looks — without its placements or audience rules.

The editor

The widget’s editor has two steps: Design and Set Display Rules & Placement. Design is the whole widget:

  • Preview as, at the top, stays in view: pick somebody and every preview in the editor shows what they would really get in each tab.
  • Under it, a row: The widget, one entry per tab or section — its name and the small icon of what it holds — and + Add tab (+ Add section).
The Design step of a Multi-Recommendation Widget: Preview as, the row The widget, For you, Best sellers, New in and Add tab, the Widget group in the sidebar and the preview of the whole widget
Design › The widget: Preview as above the row of tabs (The widget, For you, Best sellers, New in, Add tab). The sidebar’s Widget group sets the Layout (Tabs or Sections), the Products’ look, Loading and An empty tab, beside a preview of the whole widget. Click to enlarge.

The widget

The widget, where the editor opens, is the widget’s own design editor, with Change template, Save template, the device switch, undo and redo, and AI editing. Its preview is the whole widget — the strip or the grid, with every tab’s real items for the person picked under Preview as. The sidebar starts with a Widget group:

Setting What it does
Layout Tabs or Sections, as pictures.
Products’ look (Articles’ look) Same look for every tab: every product tab shows its products the way the first product tab does — set once, in that tab’s Look, with Edit the shared look — and each still shows its own products. Each tab has its own look: each tab’s look is set in its own Look. Article tabs share the first article tab’s look in the same way; a promotion or a banner always keeps its own.
Loading Load all tabs at once — see Tabs or sections.
An empty tab (tabs only) What a tab says when it loaded on its first click and found nothing for this visitor. Left empty, it says Nothing here right now – check back soon. Shown to visitors as you write it.

A Languages card in the same sidebar holds every tab’s name and the empty-tab message in each language — see Tab names.

Adding and changing a tab

+ Add tab asks What goes in this tab?:

Card What the tab holds Its page
Products A product recommendation with an algorithm of its own. What it recommends | Look
Articles A content recommendation from your articles, with an algorithm of its own. What it recommends | Look
AI Promotion – banners Your promotion banners, picked for each visitor. Which promotions | Look
AI Promotion – text A line of text — free shipping, a sale, an offer — picked for each visitor. Which promotions | Look
AI Promotion – coupons The codes each visitor qualifies for, with a button that copies them. Which promotions | Look
Popup, banner or HTML A design of your own — a banner, a card, a message — or your own HTML, from the Popup, Banner & HTML Builder. Its design

The three AI Promotion cards come with the Promotions add-on and pick from your Promotions list. Only the kinds the campaign offers are shown.

A kind the widget already has starts as a copy of its last tab of that kind, look and all. A kind it does not have yet starts from a fixed design — the product grid with the text on the picture, for products — with that design’s own heading switched off, since the tab’s name is its heading.

Each tab’s ⋯ menu: Rename, Change what’s in it… (it keeps its name and its place; what it shows now goes when the campaign is saved), Move left, Move right and Remove, which asks first. A widget has two tabs at least.

A tab’s page

Click a tab in the row to open its page. A small switch at the top flips between What it recommends — the same algorithm picker, Match the visitor, filters and fallbacks as a single product recommendation — and Look, its design. Pills beside the tab’s name say how it is delivered: With the page, On first click (When scrolled to for a section), and Not shown to this visitor when its name hides it from the person you picked.

With Same look for every tab, a tab that takes the shared look shows it on its own items, read only, with Edit the shared look to open the tab it comes from.

Each tab’s versions

On the right of a tab’s header, This tab’s versions lists the tab’s saved versions, newest first, the one you are editing marked current. Choosing another brings it back into the tab as an unsaved change, and the header says Restored, not saved yet: save to keep it — saving makes it a new version, and every earlier version stays — or discard it.

With Same look for every tab, restoring the tab whose look the others share brings its look back for all of them; restoring a tab that takes the shared look brings back only what it shows.

A tab's page with its version picker open: Version 2 current and Version 1, each with when and by whom it was saved, and the note on what a restore brings back
On a tab’s page, the version picker at the right of the header lists the tab’s saved versions, newest first, with the current one marked and when and by whom each was saved. The note under the list says what a restore brings back; a restored version stays unsaved until you save. Click to enlarge.

Tab names: variables, variations and languages

⋯ → Rename opens the name editor:

  • Variable puts something you know about the visitor in the name — “Picked for you, Anna”, “New in Boston”.
  • Variations give an audience another name. Leave a variation’s name empty and that audience does not see the tab at all — the widget is served to them without it.
  • Languages give the name a version per language, with Translate with AI. Visitors whose language has a version see the name in it; with nothing there, the main name. A language added here is the widget’s: every tab and the empty-tab message get a box for it in the Languages card.

A plain name is up to 80 characters; a name that is too long with its variations cannot be saved, and the editor says so.

What visitors see

  • A tab with nothing for the visitor hides when it came with the page. A tab that loaded on its first click and found nothing shows the empty-tab message, and is gone once they leave it.
  • A section with nothing hides.
  • An AI Promotion with nothing for the visitor hides its tab. A coupon tab hands out its code only when it loads: with the page in the first tab or section, otherwise when the visitor opens the tab — or scrolls near the section.
  • A Popup, banner or HTML tab is the same for every visitor unless it uses variables, so it never hides.
  • A hidden tab is never delivered to the visitors its name’s variations hide it from.

Checking it before it goes live

  • Preview as, in the editor: every tab with the real items the person you pick would get.
  • Publishing checks each product or article tab for an algorithm: “The tab … has no algorithm yet” — a tab with no algorithm always comes back empty.
  • The Simulator step shows the widget as one Multi-Recommendation Widget card with its strip of tab names, and how many tabs show items. Product and article tabs run for the person you pick; a promotion or a banner tab says that the Simulator covers recommendation tabs only — check it with Preview as instead.
The Simulator step with a Multi-Recommendation Widget card reading 3 of 3 tabs show items, and the widget's tabs For you, Best sellers and Trending for one visitor
Simulator: the widget is one card under Widgets in this campaign, reading 3 of 3 tabs show items; below, its tabs show what each picks for the chosen visitor (demo account data). Click to enlarge.

Good to know

  • A tab is edited only inside the widget. In the campaign’s Content step the widget is one card, with its number of tabs; its tabs are never cards of their own, and moving, copying or removing the widget takes its tabs with it.
  • It is built in the panel. Personyze AI does not build this widget; it can make you a single product or content recommendation instead.
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