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AI Chat Agent — An Assistant That Answers From What You Teach It

The AI Chat agent answers your visitors from your own pages and catalogue, and hands over to a person when it should. Start here, then follow the topic pages.

7 min read Updated 10 hours ago

The AI Chat agent is an assistant that talks to your visitors: it answers from what you have
taught it, searches your catalogues, and hands the conversation to a person when it should. It never invents a price, a
stock level or a promise — it can only repeat what your catalogue, your sources and your
offers actually returned.


Watch the 2:18 walkthrough: setting up AI Search & Chat — what it answers from, what it may know about the visitor, who takes over, where it sits on the page, and a visitor asking it on the site.

There is one assistant per account. Everything it is — what it knows, how it behaves, what it
may see, who it hands over to — is set once under AI Chat → Settings. A campaign changes how
it looks and when it shows, never what it may say.

The same assistant has other faces besides this chat window: an ask box that answers a question in place (see AI Search), and two finders that pick the products or articles that fit what a visitor describes (see AI Product Finder and AI Content Finder).

The AI Chat Settings screen on its Knowledge tab
AI Chat → Settings, in tabs: Where it appears, Behaviour, Knowledge and Data – here Knowledge, with What it could not answer and Teach it. Figures are from a demo account. Click to enlarge.

This guide

Page What it covers
Knowledge What it may answer from — sources, re-reading, tags, and the storage limit
Behaviour, handover & leads What it can do, what it must never say, when it fetches a person, when it offers a meeting, and how an email becomes a profile
Visitor data & catalogue What it knows about the person in front of it, which feeds it may search and how, looking up an order, and how long transcripts are kept
Appearance & placements Colours, the teaser card, attachments, reading answers aloud, and what a campaign may override
Offers The only way the assistant is allowed to mention a discount, its coupons, the Promotions it falls back on, and who may hear the code
Operators & conversations Your team’s screen, the queue, blocking, transcripts and reporting
AI Search The ask box — including the results-only mode that lists findings without writing an answer
AI finders A bar where visitors describe a need and get the products or articles that fit, with a reason for each

Where everything lives

Under AI Chat in the menu:

Screen What it holds
Overview Is it on, is anybody using it, and where does it appear
Settings Where it appears · Behaviour · Knowledge · Data
Appearance Colours, the button, the teaser card, attachments, branding
Conversations The queue, what it could not answer, and every transcript
Offers What it is allowed to offer, and to whom
People Who can take over, and who is blocked

Before a visitor can see it

  1. The AI Chat module is active — activate it, or start the free trial, on the
    Add-ons page in the account menu.
  2. The assistant is switched on on Overview: “Off — nothing answers anywhere,
    whatever the campaigns say.”
  3. It has been taught something. With no sources it answers “I cannot confirm that” to
    almost everything, which reads as broken.
  4. A published campaign carries it. A campaign left in testing reaches nobody but you.

Putting it on your site

Create a campaign from Create new and pick AI Search & Chat:
“One assistant, answering from your own pages and catalog — as a chat bubble, a search-style ask box, or
both. Hands over to a person when it should.”

The campaign’s first three steps belong to the assistant rather than to the campaign, and each is marked Shared by every chat on your site: change it here and it changes everywhere.

  • Knowledge — the pages, files and text it may answer from, and what it could not answer. See Knowledge.
  • Data — what it may know about the visitor, and which catalogues it may search. See What the assistant may see.
  • People — who takes over when it hands a visitor across. See Operators.

Then come the ordinary campaign steps: Target, Content, QA, Automation and Performance. How the assistant behaves is not a wizard step: it is set once, under AI Chat → Settings → Behaviour. How one chat looks and talks is set in that chat, on the Content step.

Beside each setup step, Your assistant says how it is doing: conversations in the last 30 days, how many it answered, how many were handed to a person, and the conversations left in the cycle. Before its first conversation it lists what is still missing instead — pages to answer from, someone to take over, a place on your site — each with a button to fix it.

An AI Search & Chat campaign on its Knowledge step
The Knowledge step of an AI Search & Chat campaign, marked Shared by every chat on your site, with the Your assistant card beside it: conversations, answered, handed to a person and sources it knows. Figures are from a demo account. Click to enlarge.

The Content step is where the faces diverge. An empty campaign shows four pictures under Where should it sit? — A chat bubble, An ask box, A product finder and A content finder. Pick one; you can add more. Once the campaign has them, each card draws the assistant as a visitor sees it.

Where should it sit? with its four pictures
An empty campaign’s Content step: Where should it sit? – A chat bubble, An ask box, A product finder or A content finder. Click to enlarge.

There is a second route for adding another placement later: Settings → Where it appears → Put it
somewhere else
.

Two chat windows never open on one page. Where several campaigns would each place a bubble, the
highest-priority one wins and the rest stand down. An ask box is not a window, so it is not
counted — a box in the page and a bubble in the corner coexist.

What it can and cannot do

  • It can search your knowledge base, your products and your articles, pull one product’s full record, state an offer you wrote or the visitor’s promotion from Promotions, and hand over to a person where that is allowed.
  • It can look up one order — given the order number and the email it was placed with, together — and tell its status, carrier and tracking link. See Where is my order?. That is the only customer record it ever reads: it cannot look up an account or anything else personal, and it is told it is talking to a stranger.
  • It will not state a price or a stock level from memory — only what the catalogue returned in that conversation — and it cannot mention a discount that is not an offer you entered or a promotion in your Promotions.
  • It can book a meeting where AI Chat → Settings → Behaviour → Offering a meeting allows it: the calendar opens in the conversation, and the visitor picks a day, then a time. See Offering a meeting.
  • Its product cards can carry Add to cart, which runs your account’s own add-to-cart code — only where Quick add to cart is set up.

What it costs

A paid module, billed by the conversation: a monthly price for the module, an allowance of
conversations included, and a usage price beyond it. The allowance grows with your plan, and there is a free trial.
Current prices and allowances are on the Add-ons page — that screen is the authority, not this
one.

Support sets a ceiling on conversations per billing cycle — 1,000 for a new chat. It is shown under Behaviour as Most conversations per billing cycle; ask support to raise it. Past it the assistant stops answering new conversations rather than quietly running up a bill, and anyone mid-conversation is allowed to finish. When an allowance is spent the chat switches itself off rather than appearing and failing.

An ask box set to list results without writing an answer costs no AI credit at all, and does not count as a conversation — unless it translates searches into your catalogue’s language, which is one short AI request per translated search.

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