Each of these takes one goal and walks the whole way to a live campaign — the audience, the content, the
placement, the goal to judge it by. They are written to be followed rather than skimmed.
Video: A complete campaign: audience, content and publish (2:13) — it plays at the top of Campaigns — How One Is Built, Tested and Launched.
Videos, three use cases start to finish: a home-page banner for shoppers who browsed a category (2:25), a welcome bar for visitors from your newsletter (2:01) and a report form for readers who keep reading (2:56) — they play at the top of Content & Design.
E-commerce
- Product recommendations, end to end — Feed to widget to revenue.
- Recover abandoned carts — On-site, then a follow-up.
- Run a limited-time sale — Countdown plus coupon.
- Show add-ons and upgrades — To customers who already bought.
- Personalize by loyalty tier — VIP experiences that stay quiet for everybody else.
B2B
- Target visitors from specific companies — ABM, from enrichment to content.
- ABM lead form — Personalized by industry, routed to sales.
- Personalize your pricing page — By company size.
- Capture leads and route them — Straight into your CRM.
Any site
- Localize by country and region — Language, currency, and what is actually available.
- Swap the homepage hero — For visitors who have been before.