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Docs/ ABM & Visitor Identification/ Snov.io Integration — Find the Right Person at a Visiting Company
ABM & Visitor Identification

Snov.io Integration — Find the Right Person at a Visiting Company

Snov.io finds the person to write to at a company that visits your site, for Company follow-up, when the contact finders asked before it have nobody there —…

4 min read Updated 18 minutes ago

Snov.io finds the person to write to at a company that visits your site, for Company follow-up, when the contact finders asked before it have nobody there — or on its own, when none of them is connected. Personyze asks Snov.io, with your own Snov.io account, for the people at the company’s web address whose job titles are the ones you chose on Company follow-up’s Who to write to step, and reveals their work email.

Asked fourth. Company follow-up asks your contact finders in one order — Apollo, ZoomInfo, Lusha, Snov.io, Hunter — and the next one only when the ones before it have nobody at a company or cannot answer. A company an earlier one answers for uses none of your Snov.io credits.

When Snov.io is asked

You connected Snov.io is asked
Snov.io, and Apollo, ZoomInfo or Lusha When those have nobody at the company, or cannot answer.
Snov.io, without any of them For every company Company follow-up looks up. Hunter, if connected, comes after it.

Personyze sends Snov.io the company’s web address and your job titles — nothing about your visitor.

Set it up

  1. In Snov.io, open Account › API (app.snov.io/account/api) and copy your API User ID and API Secret.
  2. In Personyze, go to Integrations → Marketplace, find Snov.io and click Set up. On Company follow-up’s Who to write to step, Snov.io is also offered under Also works with, and opens the same box.
  3. Paste both into API User ID and API Secret, and click Connect.

Personyze checks them with Snov.io before saving them (Checking…), with a call that uses no credit. Once Snov.io accepts them, the box reads Connected. On an account without the Company follow-up add-on, the box says so; details saved there read “Saved – used once Company follow-up is on.”

Details that are not the right shape are refused at once: “That does not look like a Snov.io API User ID and Secret: each is letters, digits, dots, dashes and underscores.” If Snov.io refuses them: “Snov.io did not accept this API User ID and API Secret. Check them in Snov.io (Account → API) and enter them again – its API comes with Snov.io’s paid plans.”

A paid Snov.io plan. Snov.io gives API access with its paid plans. On a free plan, Snov.io offers test access when you book a demo with them.

Your API User ID and Secret

They are stored encrypted and never shown again; only Company follow-up opens them. To remove them, click the bin icon beside Connected and confirm: “Disconnect Snov.io? Company follow-up stops asking Snov.io until it is connected again.”

Verified addresses only

  • Snov.io is asked for the people at the company’s domain who hold your titles — up to ten titles in one search.
  • Personyze keeps those whose position names one of your titles, in your titles’ order, then the higher rank: owners, founders, C-level, partners, VPs, heads and directors. With no titles chosen, only those ranks.
  • It reveals them one at a time and stops at the first address Snov.io calls valid at the company’s own domain — the rest are never revealed.
  • Only a valid address is emailed. An address Snov.io could not check (unknown) goes to your rep in an alert instead.

Credits

  • Each search uses one Snov.io credit — none when it finds nobody — and each person revealed with an email uses one more.
  • Snov.io’s answer about a company is kept for 30 days, so the same company is never paid for twice in that time.
  • Too many requests, or no answer in time: the company waits an hour and is tried again (contact provider busy).

When Snov.io refuses the details, or runs out of credits

Snov.io’s trouble never holds up the other contact finders: they go on being asked in their order. For Snov.io itself:

Snov.io What happens
Refuses the API User ID and Secret They are switched off at once, and the box reads “Switched off: Snov.io did not accept this API User ID and Secret – enter them again, or new ones.” Where Snov.io was the one to ask, the company reads Snov.io connection refused on Identified companies, with Check your Snov.io connection beside it.
Is out of credits Switched off rather than retried, and the company reads Snov.io out of credits. The box reads “Switched off: Snov.io is out of credits – top up there, then connect again.”

A company that failed on it goes back in the queue on its next visit. Enter the details again and click Connect.

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