Personyze can report an event to Amplitude whenever a visitor matches a campaign — sent from Personyze’s servers over Amplitude’s HTTP V2 API.
Amplitude does have a browser SDK, so it is fair to ask why this is server-side. Sending from our servers means the event arrives whether or not the Amplitude script loaded on that page — the difference between a destination that works and one that works where a script happened to load.
What you need
| Field | Where to find it |
|---|---|
| Project API key | Amplitude → Settings → Projects → your project → API Key |
| EU project checkbox | Tick it if your Amplitude project lives in the EU |
How the person is identified
Amplitude events are keyed on the Personyze visitor id, not on an email address — so this destination works for anonymous visitors too. If you see “the recipient has no identifier” in the campaign log, the matched visitor had no id to send, which is rare.
What arrives
The event name you typed, the visitor id, a timestamp, and every property you added on the action — which can draw on the visitor’s Personyze profile and on live campaign metrics.
Related
- Send Event to Analytics — the action, and its other eleven destinations.
- Analytics & reporting