Each campaign with a review widget or form, a Feedback question or a Survey gets its own tab on its Performance step. This article is how those numbers are counted, and when they arrive.
Performance → Reviews
On any campaign with a review widget or form — and first on a Reviews & Testimonials campaign.
| Tile | What it counts |
|---|---|
| Seen | Visits in which a review widget was confirmed on screen — not just loaded. |
| Engaged | Visits with a click in it. |
| Converted | Visits it ran in that reached a goal. |
| Asked / Clicked | Ask for a Platform Review buttons shown, and clicked. |
| Sent | Review Form submissions. |
| Reviews collected | How many, the average, stars 5→1, how many are published, waiting or hidden, and the latest reviews. |
- Visits it ran in, beside the rest of your site compares conversion and revenue per visit. It is a comparison, not proof: reviews usually run where people are already closer to buying. To measure the effect itself, run the campaign as an A/B test with a control group.
- New reviews on your review platforms in the same period are shown for context. They are not credited to the campaign.
Performance → Feedback
The NPS and scores, answers and response rate, and the latest comments — see Feedback & NPS.
Performance → Surveys
Respondents, response rate, NPS and the average rating; from shown to started to finished, where visitors stop and where the survey was answered (your site, its own page, a QR code, an email); every question’s results and by segment; the latest written answers with an AI summary; and a CSV export. Every tile and card is explained in Survey Reports and the AI Summary.
The campaigns list
Campaigns → Reviews & surveys shows the three campaign types together, with Shown, the response rate (and how many were collected) and a score: the average stars, the NPS, or the respondents.
When the numbers arrive
- At once: reviews, feedback answers and survey totals.
- An hour or three later: views, clicks, response rate and conversions are added when the account’s statistics are next processed, which runs every one to three hours. The screens say “usually within one to three hours”.
Reading the numbers: Reviews, Feedback and Surveys on the Performance Metrics page explains every figure on this screen and how to read it.
Related
- Show Reviews
- Feedback & NPS
- Surveys
- Survey reports and the AI summary
- Troubleshooting — numbers that look low