Visitors trust a page that speaks to where they are. This recipe adapts your site by country — currency, shipping and delivery promises, language, and region-specific offers — without maintaining separate sites.
The path at a glance
- Detect country/region.
- Adapt content per region.
- Target and measure.
1. Detect location
Personyze knows the visitor’s country and city from their session — no data needed. See where content shows for how location fits into rules.
2. Adapt the content
Use content variations to change copy by region and the WYSIWYG editor to adjust prices/currency, shipping banners (“Free delivery to Germany”), and compliance text. Drop a region banner into a placeholder at the top of the page. One campaign carries all regions as variations — no duplicate pages.
3. Target & measure
targeting by country or continent, and track region-specific conversion goals to see where localization moves the needle.
Variations
- Currency & tax — show local currency and inclusive/exclusive tax wording.
- Language — swap copy for the region’s language (see content variations).
- Local proof — reviews or logos from the visitor’s market.