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Analytics & Data Platforms

Mixpanel Integration — Campaign Events Out, Cohorts In

Send Personyze campaign events to Mixpanel from our servers, keyed on the visitor id — with the region setting that silently drops data when it is wrong.

3 min read Updated 2 days ago

Personyze and Mixpanel work in both directions: Personyze reports campaign events to Mixpanel, and your Mixpanel cohorts come back to Personyze as audience lists you can target.

Part 1: Send Personyze events to Mixpanel

Personyze can report an event to Mixpanel whenever a visitor matches a campaign, over Mixpanel’s /track API.

This is an Automation-only destination. It calls the API from Personyze’s own servers with a key, so there is no on-page equivalent and it does not need that tool’s script on your page. Tick it on a Send Event to Analytics action.

As with Amplitude, sending from our servers means the event arrives whether or not mixpanel.js loaded on the page.

What you need

Field Where to find it
Project token Mixpanel → Settings → Project Settings → Project Token
Region Leave blank for the US, or type eu or in
If your project is not in the US, set the region — nothing will tell you. A key from a non-US project sent to the US endpoint is accepted, and the data is dropped. There is no error, anywhere. If events are not arriving, check this first.

How the person is identified

On the Personyze visitor id, sent as Mixpanel’s distinct_id — so anonymous visitors are included.

Part 2: Use Mixpanel cohorts in Personyze

Sync a Mixpanel cohort to Personyze and it becomes an audience list named “Mixpanel: <cohort name>”. Target it in any campaign — website, email or offline. When people join or leave the cohort in Mixpanel, they join or leave the list automatically, and the website sees the change on the visitor’s next page.

What you need

  • A paid Mixpanel plan (cohort syncs are a paid feature in Mixpanel).
  • A Personyze API key: Settings → Integrations → Mixpanel → Generate new key (the same keys as the Full-featured API card).

Set it up

  1. In Personyze, open Settings → Integrations → Mixpanel and copy the Webhook URL (https://personyze.com/api/audiences/mixpanel).
  2. In Mixpanel, add a Webhook destination. Enter the URL, and enter your Personyze API key as the username. Leave the password empty.
  3. Sync a cohort to that destination.

Mixpanel sends the full cohort the first time, then only the people who joined or left, about every 30 minutes.

Mixpanel cohorts in the Personyze integration drawer
Settings → Integrations → Mixpanel: the webhook URL and the API keys for a cohort sync. Click to enlarge.

How people are matched

Personyze matches each cohort member by email, or by the user ID your site sends to Personyze when people sign in (Mixpanel’s distinct_id). Someone Personyze has not seen yet is added to the list too, and is recognised the first time they sign in on your site.

Where to find it

Audiences → Audience lists. Choose the list in a campaign’s targeting with the User lists rule.

Related

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Previous Amplitude Integration — Campaign Events Out, Cohorts In in Analytics & Data Platforms