Campaigns — How One Is Built, Tested and Launched

A campaign is the unit Personyze runs: an audience, some content, a place to show it, and a goal to judge it by.
Every channel — your own site, email, push, a mobile app — is the same campaign wearing a different face.

Building one

• Targeting and personalization — The wizard, step by step.
• A/B testing — Two versions, a split, and a verdict you can trust.
• Automation — Rules that watch your campaigns and act — pause, alert, promote a winner.
• Landing pages — Host a whole page at its own URL, on Personyze or your own domain.
• Scenario programs — pick an outcome and Personyze creates the several campaigns it takes, already wired to each other.
• Tags — labels that make two hundred campaigns readable, and that scope dashboards.

Channels

• Web browser — campaigns on your own site.
• Email — recommendations and personalized blocks inside email, sent by you or by Personyze.
• Web push — collecting subscribers and sending notifications.
• Mobile apps — the same targeting inside an iOS or Android app.

What a campaign actually shows — the action types, the editors, the template gallery, and how often a visitor sees it — is Content & Design.

Before and after it goes live

• QA & Launch — preview, audience forecast, safe publishing, and the four things to check when a campaign is not showing.
• Dashboards — Build a view scoped to this campaign, and have it emailed to you weekly.