What changes is the third step of an AI Personalization campaign, after Your site and Segments (New campaign → Personalize your pages → AI Personalization). It draws your page with the parts that speak to each segment — the hero, a message bar, your header’s button, a menu item, your pricing table, your form and more — and lists them, each opening a drawer of its own. Personyze writes the words; you choose which parts change.
Video: AI Personalization, the first time (2:00) — it plays at the top of AI Personalization.
The page and its parts
The step’s line says what was set up (5 segments · 4 parts on your pages · 12 versions waiting for you). Under it, How they compete and Words never to use, one line each, open in place with Change — the same settings as on Your site (see Versions and Results).
Then Parts on your pages, with Review all › at its head for every version of every part. A drawing of your page shows each part where it sits — the hero showing each segment’s headline in turn (Retail sees this). Hover a part on the drawing for Edit (its drawer) and Turn off or Turn on, or Add for a part not added. Beside it, each part that is on, or needs you, with where it shows and its versions:
| The row says | Means |
|---|---|
| 12 waiting | Versions wait for your approval (amber). |
| 7 approved | Every version is approved (green; All approved on the drawing). |
| Needs you | On, but not found on its pages, or missed at the last check. See A part not found. |
| Off | Turned off. Its versions are kept, and come back when you switch it on. |
A hero on several kinds of page is one row (6 of 9 kinds of page · 312 pages). Each row has Content, which opens Review all on that part’s versions, Look, which opens its drawer, and its switch, On or Off — off everywhere at once, said with Undo. Two lines close the list: Off – click one to turn it on, for the parts that are off, and Not added – click one to add it, for the parts not added yet (your home page’s hero among them, when none was read).
Hover a part with versions, or press its eye, to see it as each segment sees it: on a picture of your own page in that segment’s words, taken once the words are published to staging (and again when you read your site), else drawn. See it on your page › opens the whole page, on a Desktop or a Phone.
Found, or added
What the reading finds starts off, its versions written all the same. What you add is on as you add it: click its name under Not added – click one to add it.
| Part | Comes from | Turned on |
|---|---|---|
| Message bar, Pricing table, FAQ and feature cards | The reading | Its switch |
| Hero | The reading, one per kind of page; or your home page’s hero, pointed at | Its switch, kind of page by kind of page or all at once |
| Header button | The reading, or found when you add it | Its switch; on as found |
| Menu item | You pick the item | Turn on opens its drawer |
| Customer logos, Reviews, Your form, Book a meeting | You add them | On as added |
A part’s drawer
A part on several kinds of page (Hero · on 12 of 13 kinds of page) has one switch for all of them in the drawer’s title bar, and a pill for each under Kind of page — past five, a list with Show filters (All, On, Waiting for approval, All approved, Needs you, Off). The open one has its own switch, saying what it covers (On for these 3 pages), its state where there is more to say (On – not found on its pages, On – not found at the last check, Not found, Left as it is), and the addresses it covers. One that is off can be taken off the list with Remove; Removed (n) → Bring back returns it. Then four blocks:
- How it looks, as a Retail visitor sees it (pick the segment) — the part on a picture of your page, with See it on your page ›, and its looks. Edit the words changes that segment’s words in place; they are marked Your words once saved.
- Where it shows — its pages, or its places.
- What it shows — what changes, and its choices.
- Waiting for you — its versions by segment: Approve, Edit, Write again, Reject, or Approve all n; n already approved › opens them in Review all.
The parts, one by one
Message bar
Its message and its link change for each segment — the link to the page that segment should read next. Where the bar shows: Top of the page, Under your header menu or Bottom of the window. How the bar behaves: Visitors can close it, Once closed, it stays away for a number of days, Once its link is clicked, it stays away for a number of days (0: back on the next page), and On a phone, Smaller or Hidden. Until you change them: closable, 30 days, 30 days, smaller.
Header button
The button in your site’s header — its words change per segment, and a version whose words promise another page of your site (an account page for returning customers) leads there. Editing a version sets its words and These words lead to, or one page for its segment, For this segment, always lead to. Once it is on, What it shows can Send each segment to its own page (off until you switch it on): a page for each segment, left empty to keep each version’s own link, else the button’s own, and Save. A button that is not a link says This button has no link to change. When the reading found none, click Header button under the parts not added: it reads your home page for it, with Find it.
Menu item
One item of your site’s top menu, in each segment’s words — and its page, when it is a link. Nothing moves. Turn on reads your menu and asks Which item may change — an item that opens a menu changes only its words — with Personyze’s pick marked Suggested; or Add a link beside the menu instead, to each segment’s own page. The Header button is a part of its own, and sign-in, cart, search and language links are never offered. One menu item is on at a time. Its drawer shows The item says and It goes to for each segment.
Hero
One for each kind of page — its headline and the line under it change. What it shows lists which parts were found (Headline, Line under it, Picture, Button), and two choices: The picture — Stays as it is or The segment’s pictures — and The button — Stays as it is or Its words change per segment.
With The segment’s pictures, Find pictures for every segment fills every segment’s pictures from the pictures on its own pages, each Suggested until kept (× drops one); it uses your AI allowance. Or by hand: Pictures of a segment, + Add a picture. Up to 12 a segment.
The hero’s look
Once a hero is on, How it looks offers its looks, each segment’s words written into the one you pick: Your site’s own hero (where every hero starts), a ready look, or Your design, whose colours and fonts Edit the design changes. With a ready look in use, Where it shows: In place of your hero, Above your hero, As a pop-up or Sliding in at the corner — the last two with When it shows: When the page opens, After a delay, As they leave or After scrolling. On a live campaign, a new place goes live when you publish it live.
Pricing table
Each segment sees the plan that fits it highlighted, with a short badge and a reason in its words. No price changes. A page whose only priced cards are add-ons, or that picks a plan with a slider, has no plan cards to mark; its drawer says so, and you can point at the plans if the page also shows them side by side.
FAQ and feature cards
Each segment reads the items in its own order. The items move; their words never change.
Customer logos and Reviews
A block put into your pages: customer logos of companies like the visitor’s own first, or reviews from people like the visitor first. It has no versions. Add customer logos or Add reviews: a design, a place (Add a place — one of your placeholders, or + Create a new placeholder, which opens your site to click where it goes), Make it. Its drawer sets How many, Which first and Whose first — Their segment’s first or Only their segment’s. One of each at a time; reviews need the Reviews & Surveys add-on.
Your reviews and logos, by segment
Under the parts, Your reviews and logos, by segment: the reviews and customer logos Personyze matched to each segment. Tag them, and a Customer Logos or Show Reviews block set to match the visitor’s AI Personalization segment shows them to that segment first; Skip leaves them, never suggested again. The tag is on the review or logo itself; on a live campaign it waits for Publish to live.
Your form
Its heading, the line under it and its Send words change per segment; its questions, answers, reports and the email after stay one Form. In Speak through one of your forms, Choose a form (one with a Send button; changed where a campaign of yours shows it) and Add it, or Make it from one of the designs, the light card first.
For a form this campaign made, How it looks shows a Preview of the form in the segment’s words (Desktop or Phone), then Style and arrangement: a Style (Light card, In the page, Sign-up bar, Picture beside) and an Arrangement (On one card, A picture beside it, One question at a time, In one line). A form from an older design can start again with Switch this form to the Light card: its questions, words and consent box come along.
A made form’s Where it shows: In the centre, At the top, On the right side, In the bottom corner, Along the bottom — with Dim the page behind it, on in the centre to start — or In the page, in your places. When it opens: Right away, After a delay, After scrolling or As they leave. Whether it comes back: After they see it (Keep showing it to start), After they send it (Don’t show it again) and After they close it (Not again this visit, or Take a break for some days). Edit its questions opens it in the drawer.
Book a meeting
Its heading, its button and its confirmation change per segment; its meeting types, times and bookings stay one booker. Add Book a meeting: Choose a booker, or Make a new one for your meeting types (Set up a meeting type first if you have none). Its drawer offers looks, with From the account; for a booker this campaign made, its Meeting types, where and when it shows (as a form’s), and Edit it.
A part not found
A hero, pricing table or list the reading could not keep says Needs you while it is on, and its drawer says why: We couldn’t find the hero on your home page. Point at it: Pick it on your page opens the page — click the part, then Save placeholder — or type its CSS selector and press Check. Nothing is written for it, and nothing changes there, until it is found. A slideshow or a video hero is Left as it is. One that is off and not found stays under Off, said Not found.
Personyze checks every hero once a day, whether it is on or off. A hero no longer where it was on its pages stops changing — On – not found on its pages, your page shows as it is — until you point at it again, or a later check finds it. A hero on only a few pages gets one more day: missed once, it stays on your site and its drawer says so with the check’s date; missed again, it stops. Every hero’s drawer has Point at it again, for when your page changed and the hero moved.
With no hero read on your home page, Your home page’s hero is among the parts not added: in Point at your hero, give Its page and Its CSS selector (or Pick it on the page) and Find it — found, it is on for every page of that kind. With no part found at all, the step says why — No part of your pages was found to change, We could not reach your site or Your site blocked the reading — and offers the parts that need no reading, with Go to Your site to read it again.
Nothing else on the page changes
Only the parts that are on, only where they are found, and only in the ways each part’s drawer shows. A visitor no segment fits sees your pages as they are.
A part switched on or off, a drawer’s choices and an approval go into the campaign’s draft at once. Words typed under Edit the words, and your form’s or booker’s place, look and meeting types, wait for the campaign’s Save: they say Not saved yet, stay when the drawer closes, and are listed in the count beside Save. Either way, A change here reaches your site when you publish the campaign. — Publish to staging, then Publish to live. To see each segment’s pages first, use the links on QA (Versions and Results).
Related
- AI Personalization — how it works, its steps and its limits
- AI Personalization: Segments — who sees which version
- AI Personalization: Versions and Results — Review all, the QA links, results by segment
- Customer Logos
- Show Reviews
- Book a Meeting
- Content Placement — Placeholders