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QA & Launch

Troubleshooting: The Tracker Isn’t Firing

How to tell the tracker is not firing — and why nothing else in Personyze works until it is.

2 min read Updated 2 months ago

If Personyze isn’t recognizing visitors, nothing else works — no targeting, no actions, no data. Here’s how to tell the tracker isn’t firing and fix it fast.

How to tell

  • In Settings → Tracking Code, the domain shows Not firing and “0 visits in the last 90 minutes.”
  • Live activity stays empty while you browse your own site.
Running a caching or speed plugin? Exclude Personyze from it, or personalization will not appear until the visitor interacts with the page. What to exclude, and the one-line test.

Check these, in order

  1. Is the snippet on the page? View source on a live page and confirm the Personyze tracker script is present, ideally before </head>. See Installing Personyze.
  2. Right domain? www. and the bare domain are two entries unless you used the all-domains code. Add the exact domain, or switch to the all-domains snippet.
  3. Is it inside an iframe? The tracker must run on the top-level page, not embedded in an iframe.
  4. Is a consent manager blocking it? If a cookie/consent tool holds scripts until the visitor accepts, that’s working as intended — categorize the Personyze script so it loads after consent. See Privacy & GDPR.
  5. Single-page app? The tracker loads once; tell Personyze on each route change so page-level targeting keeps working (see the SPA note in the install guide).
  6. Ad/script blockers — test in a clean browser profile to rule them out.

Once a page loads with the snippet, refresh Tracking Code — the domain should flip to Active within a minute.

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