Offers — What the Assistant May Offer

Part of the AI assistant.

AI Chat → Offers is what the assistant is allowed to offer, and to whom. Each
offer is a line you wrote, attached to one of your campaign audiences, and the assistant may only repeat it.

Writing an offer

• Headline — the line the assistant will say, such as 20% off winter coats.
• Audience — one of your campaign audiences, or Everyone.
• The terms, in your words — Full-price coats only. Until Sunday. One per customer.
  Optional; plenty of offers have nothing to type here.
• Code — optional.
• Starts and ends — an offer outside its dates shows as
  Scheduled and is not offered.
• Priority.
• Internal name — never shown to a visitor.

Who may hear the code

Set per offer, because “10% off everything” is meant to be broadcast and a VIP code is not:

• State the code with the offer — the usual choice. The assistant names the offer and gives the
  code in the same breath.
• Only when the visitor asks — the offer is mentioned; the code comes out when they ask for it.
  Use this where the code is worth something.
• Never in the chat — link instead — the assistant names the offer and sends them to the
  link. The code never travels through the conversation.

When several offers match

Audiences overlap by design — a first-time visitor in New York in winter is in three of them at once.
The highest priority wins, so set priority deliberately on anything that could collide.

Switching one off

Offers have an Active switch. Switching one off keeps the wording, which is what you want for
something seasonal — deleting it does not.