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Analytics & Reporting

Live Activity — Visitors on Your Site in Real Time

After clicking, you'll be taken to a detailed session page.

2 min read Updated 2 weeks ago
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Live activity shows everyone on your site right now — sessions from the last 90 minutes — and what Personyze is doing for each of them. It is the fastest answer to the two questions every new setup asks: is tracking working? and is my campaign actually firing?

Live activity page
Live activity on a busy site: matching mix, live visitor trend, action activity, and the per-visitor table. Click to enlarge.

What you’re looking at

  • Matching mix — how much of current traffic matches the selected campaign’s audience, live.
  • Visitors on site — the live trend with the 5-minute peak.
  • Action activity — how many current visitors had actions shown, clicked, executed — or none.
  • Conversions — conversions inside the live window, as a share of on-site visitors.
  • The visitor table — one row per live session: location, device, current page, interactions, product/article events, whether they match the campaign, the exact action activity, goal status, time on site. Click a row for the visitor’s full session details and profile.

Filters that matter

  • Campaign selector — the whole page pivots to one campaign: its matching mix, its action activity.
  • Matching / Not matching tabs — isolate the audience.
  • My IP — find yourself while testing: open your site in another tab, click around, watch your own row update within seconds.
  • Search — by visitor, email or city.

Typical uses

  • Verify the tag after installation — your visit appears here within seconds.
  • Verify interaction tracking — the product-event columns fill as you browse (setup).
  • Debug “why isn’t my campaign showing?” — find your session: if it says Not matching, the targeting is the reason; if Matching with no action activity, look at placement and triggers (where content shows).

Historical (non-live) numbers live in each campaign’s Performance step and the Analytics section — definitions in the metrics glossary.

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