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ABM & Visitor Identification

Lusha Integration — Find the Right Person at a Visiting Company

Lusha finds the person to write to at a company that visits your site, for Company follow-up, when the contact finders asked before it have nobody there —…

4 min read Updated 18 minutes ago

Lusha finds the person to write to at a company that visits your site, for Company follow-up, when the contact finders asked before it have nobody there — or on its own, when none of them is connected. Personyze asks Lusha, with your own Lusha API key, for the people at the company’s web address whose job titles are the ones you chose on Company follow-up’s Who to write to step, and reveals the work email of the best match.

Asked third. Company follow-up asks your contact finders in one order — Apollo, ZoomInfo, Lusha, Snov.io, Hunter — and the next one only when the ones before it have nobody at a company or cannot answer. A company an earlier one answers for uses none of your Lusha credits.

When Lusha is asked

You connected Lusha is asked
Lusha, and Apollo or ZoomInfo When those have nobody at the company, or cannot answer.
Lusha, without either For every company Company follow-up looks up. Snov.io and Hunter, if connected, come after it.

Personyze sends Lusha the company’s web address and your job titles — nothing about your visitor.

Set it up

  1. In Lusha, open API › Manage API keys (dashboard.lusha.com/api/manage-api-keys) and copy a key for Personyze.
  2. In Personyze, go to Integrations → Marketplace, find Lusha and click Set up. On Company follow-up’s Who to write to step, Lusha is also offered under Also works with, and opens the same box.
  3. Paste the key into API key, under Your Lusha API key, and click Connect.

Personyze checks the key with Lusha before saving it (Checking…). Once Lusha accepts it, the box reads Connected. On an account without the Company follow-up add-on, the box says so; a key saved there reads “Saved – used once Company follow-up is on.”

  • A key that is not a key’s shape is refused at once: “That does not look like a Lusha API key: 16 to 64 letters, digits, dashes and underscores.”
  • One Lusha refuses: “Lusha did not accept this key. Check it is active in Lusha (API → Manage API keys) and enter it again.”
  • Finding people needs Lusha’s Prospecting in your plan. Without it: “This Lusha key’s plan does not include Prospecting, which Personyze uses to find the person to write to – ask Lusha to add it, then connect again.”

Your key

The key is stored encrypted and never shown again; only Company follow-up opens it. To remove it, click the bin icon beside Connected and confirm: “Disconnect Lusha? Company follow-up stops asking Lusha until a key is connected again.”

Lusha charges for each person its search returns, so Personyze searches carefully:

  • One title at a time, in your titles’ order, stopping at the first title with anyone there. A search that finds nobody costs nothing.
  • At most your first three titles, and at most five people a search — only people with a work email, at the ranks that decide: owners, founders, C-level, partners, VPs, heads and directors.
  • Then only the best match is revealed: one email a company.

Verified addresses only

  • Only an address Lusha rates A+ — “highly likely to be delivered” — is emailed. Any other goes to your rep in an alert instead.
  • Only a work address is ever kept, never a personal one.
  • When Lusha may not give a person’s data for legal reasons, nobody there is written to.

Credits

  • Each person a search returns uses your Lusha credits, and so does the address revealed — at most 15 people searched and one address revealed a company.
  • Lusha’s answer about a company is kept for 30 days, so the same company is never paid for twice in that time.
  • Too many requests, the day’s quota used, or no answer in time: the company waits an hour and is tried again (contact provider busy).

When Lusha refuses the key, or runs out of credits

Lusha’s trouble never holds up the other contact finders: they go on being asked in their order. For Lusha itself:

Lusha What happens
Refuses the key The key is switched off at once, and the box reads “Switched off: Lusha did not accept this key – enter it again, or a new one.” Where Lusha was the one to ask, the company reads Lusha key refused on Identified companies, with Check your Lusha key beside it.
Is out of credits Switched off rather than retried, and the company reads Lusha out of credits. The box reads “Switched off: Lusha is out of credits – top up there, then connect the key again.”

A company that failed on it goes back in the queue on its next visit. Paste a key again and click Connect.

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