Page Groups

Using Page Groups to Control Where Content Appears

Page Groups in Personyze allow you to precisely control on which pages or devices specific content (actions) from your campaigns will appear. This feature offers granular content targeting beyond the broader campaign-level settings. Once defined, the Page Group can be chosen for actions in many campaigns and also in targeting, in the Pages visited rule (Page group). An indicator will inform you if a Page Group is linked to multiple campaigns. This helps you avoid unintentionally affecting other campaigns when editing.

Benefits of Using Page Groups:

• Content-level control, independent of the campaign-level settings.
• Reusable across multiple campaigns, making management easier.
• Clear visibility into how and where page groups are used, helping prevent unintended consequences when making updates.

How to Create and Manage a Page Group:

1. A page group is made where it is used — there is no page-group screen of its own. In an action’s editor, open Where and to whom it can show (popups, banners and other actions placed on the page) or Restrict to (actions without a placement, such as Run JavaScript Code or Redirect to URL), and next to the Page group picker click + New. In targeting, the Pages visited rule’s Page group has the same + New. In the Live (WYSIWYG) editor the limit is Also limit it to a page group, on the When and where step.
2. In New page group, give it a Name (and, if you like, a Description (optional)) and add rules: Page address for specific URLs or URL patterns, Device type (Mobile, Tablet, Desktop), or any other rule a campaign can use — location, traffic source, behaviour. Test with a URL tells you whether a page falls in the group.
3. Set logical conditions (e.g., “AND,” “OR”) to match pages accurately. For instance, to target only mobile users on your cart page, set:
   • Full URL Contains: /cart
   • Device Type: Tablet, Mobile
4. The picker says how many actions use each group (Used by 3 actions, Not used by any action), so you know what an edit will change. To change a group later, choose it and click Edit.
5. Click Save. The new group is chosen for the action or rule you made it from.

Important QA Note:

When testing actions, if a visitor does not match the conditions of a Page Group, the action won’t be sent to the page and will not appear in the Personyze QA console. This ensures you clearly see only the interactions that meet your specified conditions.

Matching on what just happened, not on the URL

A page group can also match on product interaction on this page view: the visitor viewed a product,
added one to the cart, favourited one, or purchased one during the current page view.

That makes groups like “pages where a product was just viewed” or “pages where
something was added to the cart” possible without writing a single URL rule — useful on sites where
product pages are not identifiable from the address, and on single-page shops where the URL never changes.

Where you can use a page group

Once saved, a page group is reusable in two places:

• Targeting — pick the page group inside a Pages Visited rule instead of re-typing URLs, so the same set of pages drives your audience.
• Content placement — restrict an individual action (its Where and to whom it can show, or Restrict to) to only fire where the group matches, independent of the campaign’s broader targeting.

Because one group can be linked to several campaigns, Personyze shows where each group is used — so editing it never quietly changes another campaign by surprise.

Related

• Targeting Rules in Personyze — the Pages Visited rule and every other audience signal.
• Targeting and Personalization — the full campaign lifecycle.
• Personyze QA Simulator — confirm content fires on the right pages.