Audiences & Targeting
Deciding who sees what — targeting rules, page groups, CRM lists, custom profile fields and overlapping audiences.
-
Audiences & Targeting — Deciding Who Sees What
Targeting rules, page groups, CRM lists and custom profile fields — everything that decides which visitor a campaign is for.
-
Targeting Rules in Personyze
Targeting rules in Personyze allow you to precisely control which visitors see specific campaigns, banners, popups, or personalized content. These rules leverage real-time user behavior, demographics, CRM data, device attributes,…
-
Resolve audience overlaps and conflicts
Resolve conflicts between audiences when multiple audiences match simultaneously by adding them to an audience group and assigning a priority to each audience (a lower number indicates a higher priority).
-
Page Groups
Using Page Groups to Control Where Content Appears Page Groups in Personyze allow you to precisely control on which pages or devices specific content (actions) from your campaigns will appear.…
-
Adding Custom User Profile Data Fields for ABM & CRM Targeting
Add custom user profile fields to Personyze on the fly — without updating your CRM feed or spreadsheet — for richer ABM/CRM targeting and personalization.
-
Inserting CRM Variables (tags) for Dynamic Content
Personyze provides you with the capability of inserting anything that you know about an individual visitor into your content, even if it exists in a third-party source such as a…
-
CRM / User-List Targeting
Personalize your site for people you already know. Match visitors to their CRM, ABM, or imported user-list record, then target on any field that record carries — account tier, industry,…