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Tracking Shopify E-commerce Events with Personyze

To report Shopify e-commerce activity such as product views, cart interactions, and purchases to Personyze, follow the steps below to embed the required JavaScript code into your site. Step 1:…

Updated 25 minutes ago 2 min read
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by Admin
To report Shopify e-commerce activity such as product views, cart interactions, and purchases to Personyze, follow the steps below to embed the required JavaScript code into your site.

Step 1: Initialize the Personyze Tracking Pixel

Insert the following JavaScript snippet in your site’s global header (before the closing </head> tag). This loads the Personyze SDK and initializes it for your account: 
window._S_T || function(s)
{
    s.async = true;
    s.src = '//counter.personyze.com/stat-track-lib.js';
    s.onload = function()
    {
        _S_T.async = true;
        _S_T.setup(4841, "*.http://rugsdirect.co.uk");
    };
    (document.querySelector('head') || document.documentElement).appendChild(s);
}(document.createElement('script'));

Step 2: Subscribe to E-commerce Events

Use the Shopify analytics.subscribe API to capture key customer actions and forward them to Personyze. Below are examples of how to report each event type:

Product Viewed

analytics.subscribe(
    "product_viewed",
    event => {
        if (event?.data?.productVariant) {
            console.log("Event data ", event.data);
            (self.personyze = self.personyze || []).push([
                'Product Viewed',
                event.data.productVariant.id
            ]);
        }
    }
);

Product Added to Cart

analytics.subscribe(
    "product_added_to_cart",
    event => {
        if (event?.data?.cartLine) {
            console.log("Event data ", event.data);
            (self.personyze = self.personyze || []).push([
                'Product Added to cart',
                event.data.cartLine.merchandise.id,
                'quantity',
                event.data.cartLine.quantity
            ]);
        }
    }
);

Product Removed from Cart

analytics.subscribe(
    "product_removed_from_cart",
    event => {
        console.log("Event data ", event.data);
        (self.personyze = self.personyze || []).push([
            'Product Removed from cart',
            event.data.cartLine.merchandise.id,
            'quantity',
            event.data.cartLine.quantity
        ]);
    }
);

Checkout Completed

analytics.subscribe(
    "checkout_completed",
    event => {
        console.log("Event data ", event.data);
        (self.personyze = self.personyze || []).push([
            'Products Purchased'
        ]);
    }
);
Once these scripts are embedded, Personyze will automatically receive real-time event data, allowing it to personalize content, track conversions, and generate analytics for your e-commerce funnel. 📌 Tip: Always test events using your browser’s console and verify tracking in the Personyze simulator.