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AI Assistant

AI Finders: Words for Each Visitor, the Look, and Closing

Make a finder speak to each visitor with variables, variations and a line the assistant writes for them; style it with twelve looks; and choose how it closes and comes back.

4 min read Updated 3 hours ago

Everything on this page is set in the design step of an AI Product Finder or AI Content Finder.

Words for each visitor

Every word a finder shows can change with the visitor, using the account’s own data — the same tools as any other Personyze campaign.

Tool What it does Example
Variable Inserts a value the account holds about the visitor into any text: title, invitation, placeholder, headings, buttons and their links, small print, examples, logo. Title Reading picked for ${company:default('you')} shows “Reading picked for Acme” to a known visitor.
⚡ Variations Different wording per audience, with a fallback for everyone else. One invitation for returning customers, another for first visits.
Write the bar’s words for each visitor A question you write, filled with the visitor’s values and answered by the assistant as one short line. Its answer replaces the invitation or the title. What would a ${industry} company like ${company} come here to buy?

How the per-visitor line behaves

  • The words you typed show until the answer arrives, and whenever it cannot be written.
  • When a visitor has no value for it: Show the words above, or Ask another question instead — a second, simpler question, such as one built on their country for visitors with no company.
  • It is written only from the question itself. One answer is written per distinct question, kept for an hour, and reused for everyone whose question comes out the same — so a line for “a logistics company in the Netherlands” is written once, not once per visitor, and nothing else about the first visitor reaches the others.
  • Each visitor keeps their line for the whole visit.

Examples with a missing value

An example to tap that uses a value the visitor lacks is left out, not shown with a gap: “Case studies in ${industry}” appears only for visitors whose industry is known.

Check it as a real visitor Under Preview as, pick a known visitor from the list to see their values, their variation and the line the assistant writes for them.

The look

A finder can match any site without code: pick a look, then change any part of it.

The Look card
Look: twelve looks in one click, then a colour for every surface; the preview shows the bar. Click to enlarge.
  • Looks — Midnight, Daylight, Your colour, Ocean, Sunset, Forest, Lavender, Rose, Graphite, Editorial, Mono and Candy. A look sets every colour below at once; change any of them afterwards and the look shows as your own.
  • Theme (Dark, Light, Your colour) and the Accent colour — highlights, the thinking animation and the first next-step button.
  • A colour per surface: Page background, Page text, The bar, Boxes, Text in the boxes, Buttons and Question box — so a red page with blue boxes is two clicks.
  • Box edges (Flat, A thin line, Soft shadow, Strong shadow), Corners (Rounded, Slightly rounded, Square) and Font (the finder’s own, the font of the page it is on, Serif, Rounded, Monospace).
  • Text on every surface is given dark or light ink by measured contrast, so a custom colour never produces unreadable text.
  • Extra CSS, under More settings, for anything beyond the settings — applied inside the finder only.

Closing, the small tab, and coming back

Closing and the small tab
Closing and the small tab, with the preview on its Small tab screen. Click to enlarge.
Setting Choices What the visitor gets
The × button Hides it · Folds it into a small tab · No × button Hidden; or a compact tab with the logo and title that reopens the finder in one click (it stays folded on the next pages of the visit); or no way to close it — they can still collapse it to its title.
Once somebody closes it, it comes back On their next visit · After a day · After a week · After 30 days · Never again, on this browser The platform’s standard “don’t show again”, so it also appears as Stop showing it after they close it under How often in the next step, and other campaigns can react to the close.
It starts As the bar · As the small tab A finder that waits quietly as a tab until the visitor opens it.

Logo or picture — shown at the left of the bar and on the small tab, in place of the finder’s own mark. A square picture works best. It can be a variable — a visiting company’s own logo, for instance.

Inside the page, there is nothing to close A finder placed in a placeholder is part of the page: it has no × and no small tab.
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