Your best customers deserve to feel it. This recipe personalizes the experience by loyalty tier — VIP perks, early access, and tier-specific offers — using an attribute you already track.
The path at a glance
- Bring in the loyalty tier.
- Personalize by tier.
- Target and measure.
1. Bring in the tier
Store each customer’s tier as a visitor attributes (loyalty_tier = Silver/Gold/VIP), pushed from your loyalty or CRM system, or imported in bulk.
2. Personalize by tier
Use content variations to change what each tier sees — a VIP banner with free shipping and early access, a Gold nudge to reach VIP, a first-purchase incentive for everyone else. Render tier perks inline via a placeholder, or greet them by name and tier with a variable. Product recommendations can weight toward tier-appropriate items.
3. Target & measure
targeting by the tier attribute, and track tier-specific conversion goals (VIP redemption, upgrade to next tier).
Variations
- Progress nudge — “You’re $40 from Gold” to push the next tier.
- Early access — reveal a sale to VIPs a day earlier.
- Win-back — a lapsed-VIP offer when activity drops.