Personal Pages — Your Own Pages, Speaking to Each Visitor’s Segment

Personal pages makes your own pages speak to each visitor’s segment: your hero, a message bar, your header’s button, your pricing table, your form and more, each in words written for that segment. Personyze reads your site, proposes the segments your pages speak to and writes each part’s version for each segment from what your site already says. Nothing changes on your site until you approve it and publish the campaign. Start one in New campaign: the Personal pages card on Campaign types, also under Toolkits → Personalize your pages.

How it works

1. Personyze reads your site. Read my site finds what each kind of page shares — the hero, a pricing table, an FAQ, your header’s button — and the audiences your pages speak to. A few minutes; you can leave the page.
2. You check the segments: rename, remove or add your own, and say what puts a visitor in each.
3. You choose what changes: switch on the parts it found, and add your form, a meeting booking, logos or reviews.
4. Personyze writes the versions, one per segment for every part with words.
5. You approve them on Versions.
6. You publish: Publish to staging, check each segment with its own link, then Publish to live.
7. Each visitor gets their segment’s version. A share of every segment keeps the original, and each version is measured against it.

The steps

There is no Target or Content step. Who it’s for, at the top of Segments, is the campaign’s audience — everyone, each in their segment’s version, unless you Limit it — and the campaign makes its own actions. Each step’s blue box has Read more, the step explained in full.

What can change

A part the reading found or made changes only once you switch it on with Change it; a part you add is on as you add it. Nothing else on the page changes. More in Personal Pages: What Changes.

How a visitor gets a segment

One segment for the whole visit. As the visit starts, Personyze checks, in the order you set under How a visitor gets their segment: The page they landed on, The words of the ad they came from, The site that sent them and Targeting rules (a CRM field or a discovered audience among them). The first that recognizes them wins.

Nothing recognized them? Then the answer to Ask the ones you don’t recognize, a short question whose answer is their segment; then Remember a visitor’s segment, the segment of their last visit (30 days, or the days you set) — both off until you switch them on; and last Their company, its industry, size, revenue or name from your company-data tool, through a segment’s company rule. The answer and the company can arrive after the first page: they give a segment to a visit that has none, and never change one. Still no segment: your pages as they are. More in Personal Pages: Segments.

The question can also be a Mode switch: “Viewing as:” in your site’s header, for every visitor on every page. Their pick comes before everything else, and changes their segment whenever they pick — see the mode switch.

Versions and publishing

Personyze writes only from what your site says: a fact your site does not say is never written. On Versions you Approve, Edit, Write it again or Reject each version, or Approve all waiting. A version that says one of your Words never to use is never written or approved. How the versions compete:

• Auto-optimize (recommended): each segment’s sessions shift to the version that converts best; a clear loser is retired, and another is written in its place for your approval.
• A/B test: every version gets the same share, and you pick the winner.

Either way, The original’s share of sessions — 5% to 50%, 10% to start — sees your page as it is. With Auto-optimize, where the original beats every version of a part for a segment, that part is paused for that segment — it sees the original — until you Serve the versions again on By segment. An A/B test pauses nothing.

With Publish new versions by themselves on, up to the number a day you choose publish without you, each marked Published by itself with Undo (it leaves your site at your next publish). More in Personal Pages: Versions and Results.

What you see, and what visitors see

• You, first. After Publish to staging, the QA step’s links Open your site as each segment sees it, or Copy link for a colleague; Everyone else is a visitor no segment fits. Your visitors see none of it until you publish live.
• Your visitors, once live. Each sees their segment’s approved versions of the parts that are on. The original’s share, and every visitor no segment fits, see your page as it is. A session keeps the version it started with.
• Your numbers. Leads, bookings and orders are counted where they always are. By segment sets each version’s conversions against the original’s, from the day after the campaign goes live.

Limits

• No segment: the original page. A segment nothing puts a visitor in is never shown; Segments lists such segments first, under Needs you.
• One segment per visit, unless the visitor picks another in the Mode switch.
• A hero no longer where Personyze found it stops, and its pages show the original until a daily check finds it again, or you point at it again on its card in What changes.
• One Personal pages campaign per account: its segments are the account’s.
• Nothing changed by hand reaches visitors before you publish. Publishing by itself goes out on its own, and so does Auto-optimize’s work: shifting sessions, retiring a loser, pausing a part.
• The Mode switch needs a main button in your site’s header, such as “Book a demo”; it sits just before it.
• It needs the Personyze tracking code on your site; a goal is recommended, to measure the versions by.

Related

• Personal Pages: Segments — who sees which version
• Personal Pages: What Changes — the parts of your pages
• Personal Pages: Versions and Results — approve, compete, measure
• New campaign
• Testing & QA — staging and live
• Conversion tracking — the goals versions are measured by
• Audience Discovery
• Customer Logos
• Show Reviews
• Book a Meeting