A campaign is content plus an audience. This section is the audience half: the rules language, the shortcuts that
keep rules readable, and what to do when two campaigns both think they should win.
- Targeting rules — The full rule language — conditions, operators, and how they combine.
- Page groups — Name a set of pages once, then target it by name instead of repeating URL rules.
- CRM / user-list targeting — Target the people on a list you already hold.
- Custom profile fields for ABM & CRM — Add your own fields, then target on them.
- CRM variables in content — Put what you know about somebody into what they read.
- Overlaps and conflicts — When a visitor matches two campaigns, this decides which one they get.