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Analytics & Data Platforms

Mixpanel Integration — Campaign Events Over /track

Send Personyze campaign events to Mixpanel from our servers, keyed on the visitor id — with the region setting that silently drops data when it is wrong.

1 min read Updated 17 hours ago

Personyze can report an event to Mixpanel whenever a visitor matches a campaign, over Mixpanel’s /track API.

This is an Automation-only destination. It calls the API from Personyze’s own servers with a key, so there is no on-page equivalent and it does not need that tool’s script on your page. Tick it on a Send Event to Analytics action.

As with Amplitude, sending from our servers means the event arrives whether or not mixpanel.js loaded on the page.

What you need

Field Where to find it
Project token Mixpanel → Settings → Project Settings → Project Token
Region Leave blank for the US, or type eu or in
If your project is not in the US, set the region — nothing will tell you. A key from a non-US project sent to the US endpoint is accepted, and the data is dropped. There is no error, anywhere. If events are not arriving, check this first.

How the person is identified

On the Personyze visitor id, sent as Mixpanel’s distinct_id — so anonymous visitors are included.

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