Use Cases

Complete recipes, start to finish — each one a campaign you could build this afternoon.

• Use Case: Target Visitors from Specific Companies (ABM)

  10 hours ago · 3 min read

  Every option for account-based personalization: identify companies by reverse-IP or CRM, build the audience rules, personalize the experience, notify your stack, and measure the lift.

• Use Case: Product Recommendations, End to End

  10 hours ago · 3 min read

  From empty account to a revenue-attributing recommendations widget: catalog, interaction tracking, algorithm, placement, QA and measurement — in order, with links into every detailed guide.