The goal: when someone from one of your target accounts lands on your site, they see content meant for them — their industry’s case study, their logo-tier pricing, a banner that greets their company — and your team knows they visited. Here are your options at every stage, from identifying the company to measuring the outcome.
1. Identify the company behind the visit
Pick one (or combine):
| Route | How it works | Setup |
|---|---|---|
| Reverse-IP integrations | Albacross, Clearbit, ZoomInfo, 6sense, Leadfeeder or leadREBEL resolve the visitor’s IP to a company and write firmographics (company, domain, industry, size, revenue, country) onto the visitor profile — no login or form needed. | One key in Settings → Integrations + one-click field mapping. E.g. Albacross, Clearbit, ZoomInfo, 6sense. |
| Known users from your CRM | Import your contacts/target-account list; visitors are recognized when they identify (login, form, email click) and carry their CRM fields. | CRM / User-List Targeting + identity keys. HubSpot/Zoho/Segment sync: see integrations. |
| Intent data | 6sense adds buying-stage and intent scores on top of identification, so you can target “in-market” accounts differently from cold ones. | 6sense integration. |
2. Build the audience
In the campaign’s Target step, click Add audience rule → Integrations and pick your provider — the mapped fields (Company, Industry, Company size…) appear as rule conditions. Match a named-account list with is one of (list, file) and paste or upload your target domains; or match by firmographics (“industry is software AND company size > 200”). Combine with behaviour — pages seen, visits count — with AND/OR, or describe the whole thing to the AI Targeting Assistant.
3. Personalize what they see
- Edit the page for the segment — WYSIWYG editor: swap the hero headline, testimonials, case-study logos per industry or account tier.
- Greet them — a banner or popup with dynamic variables: “Welcome, {company} — see how teams in {industry} use us.”
- Route them — a redirect to the dedicated landing page for that account tier.
- Per-audience variations — one action, different values per segment via each setting’s ⚡ Variations.
4. Tell your team — and your stack
- Capture the lead in context — a lead form shown only to target accounts, feeding Zapier/Slack/HubSpot/Klaviyo via the form’s destinations.
- Send events out — the Send Event to Analytics action reports the audience match to GA4, Segment, Tealium or Klaviyo, so scoring and sequences react to the visit.
- Watch it live — Live visits shows identified companies as they browse.
5. Measure
The campaign’s Performance step shows who matched, what they saw and what it converted; A/B test the personalized experience against control to prove the lift. Check audience overlaps if several ABM campaigns could match the same visitor.
Watch-outs
- Reverse-IP coverage is partial — remote workers and small companies often resolve to ISPs. Personalize additively (a better default stays for everyone else) rather than gating content.
- Map fields before targeting — rules list the fields you mapped in the drawer; if the list is empty, activate the integration’s recommended setup first.
- Exclude your own traffic — your company resolves to itself; add an exclude rule so your team doesn’t skew results.