Targeting and personalization with Tealium

Tealium’s Customer Data Hub carries the audiences, badges and visitor attributes you have built across your stack. Connected to Personyze, those become live targeting and personalization inputs: show an offer only to a Tealium audience, insert a Tealium attribute into your copy, or feed it to the recommendation filters.

Setting up the integration

1. Open the Personyze drawer. In the panel go to Settings → Integrations, find Tealium and click Configure.
2. Enter the two halves of your Tealium profile id. Tealium identifies a Customer Data Hub profile as account/profile:
   • Account name — your company’s Tealium account, as it appears in the Customer Data Hub URL.
   • Profile name — which profile within that account to read. Most accounts have a single profile named main.
3. Save changes. No API key is needed — Personyze reads Tealium data client-side from the page, out of the utag data object.

Targeting on Tealium audiences and badges

In any campaign’s Target step, click Add audience rule and open the Integrations category — Tealium Audiences is listed there. Pick it and choose the audience or badge the rule should match. Combine it with any other rule (pages, behaviour, device, weather…) with AND / OR, and flip the group between Include and Exclude.

Pulling a specific Tealium variable into the profile

To use one particular utag variable in targeting or as a dynamic content variable:

1. Go to Settings → Visitor attributes.
2. Add a JavaScript container that references the key you want from the utag data object — e.g. utag_data.customer_tier.
3. Save. The value is grabbed on every page view and stored on the visitor, so it can drive audience rules and be inserted into creatives as a dynamic variable.

On the Personyze site

• Website personalization — the targeting and content engine behind it.